Automation

Learn what automated reporting is, what benefits it offers, and why it's a given for the future of digital advertising.

Learn what automated bidding is and what benefits it offers, and explore some examples of what automated bid management looks like in context.

Learn about the challenges to targeted political marketing in 2022, as well as some new targeting opportunities for political marketers.

Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?

Automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client communications. 

Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.

Learn how Davis Elen Advertising utilized Basis and its robust integration with FreeWheel to streamline its digital operations.

Learn how to utilize digital advertising automation to optimize bidding, manage inventory, control budget pacing, and more.

If the complexity that characterizes digital marketing is a leading cause of employee dissatisfaction, how can companies lessen that complexity and carve out more time for the creative and strategic work that media professionals enjoy?