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Automation

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Oct 14 2024

Putting AI to Work: Advertising's Next Big Opportunity

AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.
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Automation Resources

The Programmatic In-Housing Readiness Quiz

Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!

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Cut Through the Chaos with Automated Connected TV Advertising

Connected TV advertising is booming. Here, we explore how it can be incorporated in an automated omnichannel strategy.

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What Is Workflow Automation?

Learn what advertising workflow automation is and the benefits it offers in an increasingly complex digital media landscape.

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How Custom Dashboards Can Improve Your KPIs and ROI

We explore how custom dashboards can help improve KPIs and ROI while enhancing collaboration—both internally and externally.

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Programmatic Advertising 101: What is Advertising Automation?

What is advertising automation, what benefits does it offer, and what does it look like in practice? Read this to find out.

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Programmatic Advertising: The Automation that's Dominating Digital

Join this webinar to learn all about the current state of programmatic and its place in the future of digital advertising.

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What is Automated Reporting?

Learn what automated reporting is, what benefits it offers, and why it's a given for the future of digital advertising.

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Programmatic Advertising 101: What is Automated Bidding?

Learn what automated bidding is and what benefits it offers, and explore some examples of what automated bid management looks like in context.

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Targeted Political Advertising in 2022: Challenges and Opportunities

Learn about the challenges to targeted political marketing in 2022, as well as some new targeting opportunities for political marketers.

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