We examine five forces converging on marketing and dissect why consolidated data is the key to navigating them all effectively.
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We examine five forces converging on marketing and dissect why consolidated data is the key to navigating them all effectively.
From decentralized finance to virtual and hybrid experiences, get a head start on what’s going to be important in the upcoming year by checking out Basis’ four quick tips for marketing success in 2022.
Download this infographic to get the highlights from our report, “How Complexity, Job Satisfaction, and Automation Intersect in Digital Media.” ...
Research shows that 37% of advertising professionals plan to leave their jobs within two years. With 90% of professionals agreeing ...
Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...
The agility, automation, and data transparency offered by Basis adds up to major cost saving for marketers. The digital media ...
From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.
Learn all about what goes into the social media buying process, including the selection of format and platforms.
We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.