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Nov 19 2024

Key Considerations for a Future-Ready Agency Tech Stack

Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Automation Resources

Programmatic Advertising 101: The Evolution of Bidding Strategies

Dive into the evolution of RTB, from waterfall auctions and header bidding to first- and second-price auction models and bid shading. 

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Programmatic Advertising 101: The Benefits of Programmatic Advertising

Learn the history behind why programmatic was introduced into the advertising landscape, as well as the benefits it offers.

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The Pressures Driving Marketing’s Data Consolidation Imperative 

We examine five forces converging on marketing and dissect why consolidated data is the key to navigating them all effectively.

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4 Quick Tips for Marketing Success in 2022

From decentralized finance to virtual and hybrid experiences, get a head start on what’s going to be important in the upcoming year by checking out Basis’ four quick tips for marketing success in 2022. 

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Infographic: Complexity, Job Satisfaction and Automation in Digital Media

Download this infographic to get the highlights from our report, “How Complexity, Job Satisfaction, and Automation Intersect in Digital Media.” ...

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Complexity, Job Satisfaction, and Automation in Digital Media

Research shows that 37% of advertising professionals plan to leave their jobs within two years. With 90% of professionals agreeing ...

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Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger

Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...

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Basis Delivers 48% ROI for Brand Marketers

The agility, automation, and data transparency offered by Basis adds up to major cost saving for marketers. The digital media ...

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The Pitfalls of Stitching Data Together Manually

From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.

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