Automation

Download this infographic to get the highlights from our report, “How Complexity, Job Satisfaction, and Automation Intersect in Digital Media.” ...

Research shows that 37% of advertising professionals plan to leave their jobs within two years. With 90% of professionals agreeing ...

Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...

The agility, automation, and data transparency offered by Basis adds up to major cost saving for marketers. The digital media ...

From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.

Learn all about what goes into the social media buying process, including the selection of format and platforms.

We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.

Manual reporting a major pain point for marketers. Here's what lies ahead for media planners looking for more efficient reporting solutions.

Explore how Basis Technologies' automated digital media management platform empowered CBDeebly to meet and exceed CPA, AOV, and ROI goals.