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Automation

Headshot of Alex Castrounis
May 9 2024

AI, Explained

In this episode, Alex Castrounis lays out the knowledge marketers need to effectively harness artificial intelligence for their work.
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Automation Resources

Paralysis by Manual Analysis: A Silent Killer of Marketing

Manual reporting a major pain point for marketers. Here's what lies ahead for media planners looking for more efficient reporting solutions.

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CBDeebly is Pioneering CBD Marketing, Powered by Basis

Explore how Basis Technologies' automated digital media management platform empowered CBDeebly to meet and exceed CPA, AOV, and ROI goals.

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Flexible Solutions Help Monster Stay at the Top of their Game

Global online employment solution Monster had worked with a litany of prohibitive DSP partners—until they found Basis.

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Why St. Elizabeth Healthcare Loves the Basis Technologies Customer Experience

Learn how St. Elizabeth Healthcare leveraged Basis Technologies' omni-channel DSP to drive breakthrough digital media performance.

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13 Dashboard Components to Make eCommerce Management Easy

We’ve compiled a handy list of 13 dashboard components that empower effective eCommerce reporting and expose usable intelligence insights.

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Verdin Marketing Leverages Basis to Increase their Clients' CTRs and Website Traffic

A story of how Verdin Marketing partnered with Basis Technologies to increase CTR by 23% and site traffic by 140% for their largest client.

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The Programmatic Readiness Guide

How do you know which programmatic buying option is right for your team and business? Read our Programmatic Readiness Guide to help you find out.

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Is It Time To Bring Programmatic In-House?

Centro's EVP of Media Services and Operations shares how advertisers can approach in-housing, as well as how to best prepare beforehand.

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Creating The Ultimate Budget Pacing Dashboard

Explore the extensive digital program improvements you can undertake by monitoring budget pacing effectively.

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