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Nov 19 2024

Key Considerations for a Future-Ready Agency Tech Stack

Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Automation Resources

The Pitfalls of Stitching Data Together Manually

From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.

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What is Social Media Buying?

Learn all about what goes into the social media buying process, including the selection of format and platforms.

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7 Tips for Creating an Effective KPI Report

We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.

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Paralysis by Manual Analysis: A Silent Killer of Marketing

Manual reporting a major pain point for marketers. Here's what lies ahead for media planners looking for more efficient reporting solutions.

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CBDeebly is Pioneering CBD Marketing, Powered by Basis

Explore how Basis Technologies' automated digital media management platform empowered CBDeebly to meet and exceed CPA, AOV, and ROI goals.

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Flexible Solutions Help Monster Stay at the Top of their Game

Global online employment solution Monster had worked with a litany of prohibitive DSP partners—until they found Basis.

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Why St. Elizabeth Healthcare Loves the Basis Technologies Customer Experience

Learn how St. Elizabeth Healthcare leveraged Basis Technologies' omni-channel DSP to drive breakthrough digital media performance.

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13 Dashboard Components to Make eCommerce Management Easy

We’ve compiled a handy list of 13 dashboard components that empower effective eCommerce reporting and expose usable intelligence insights.

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Verdin Marketing Leverages Basis to Increase their Clients' CTRs and Website Traffic

A story of how Verdin Marketing partnered with Basis Technologies to increase CTR by 23% and site traffic by 140% for their largest client.

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