If the complexity that characterizes digital marketing is a leading cause of employee dissatisfaction, how can companies lessen that complexity and carve out more time for the creative and strategic work that media professionals enjoy?
In this guide, see why advertising automation is essential to the future success and the long-term growth of the media buying marketplace.
Dive into the evolution of RTB, from waterfall auctions and header bidding to first- and second-price auction models and bid shading.
Learn the history behind why programmatic was introduced into the advertising landscape, as well as the benefits it offers.
We examine five forces converging on marketing and dissect why consolidated data is the key to navigating them all effectively.
From decentralized finance to virtual and hybrid experiences, get a head start on what’s going to be important in the upcoming year by checking out Basis’ four quick tips for marketing success in 2022.
Download this infographic to get the highlights from our report, “How Complexity, Job Satisfaction, and Automation Intersect in Digital Media.” ...
Research shows that 37% of advertising professionals plan to leave their jobs within two years. With 90% of professionals agreeing ...
Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...
