Automation

Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?

Automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client communications. 

Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.

Learn how Davis Elen Advertising utilized Basis and its robust integration with FreeWheel to streamline its digital operations.

Learn how to utilize digital advertising automation to optimize bidding, manage inventory, control budget pacing, and more.

If the complexity that characterizes digital marketing is a leading cause of employee dissatisfaction, how can companies lessen that complexity and carve out more time for the creative and strategic work that media professionals enjoy?

In this guide, see why advertising automation is essential to the future success and the long-term growth of the media buying marketplace.

Dive into the evolution of RTB, from waterfall auctions and header bidding to first- and second-price auction models and bid shading. 

Learn the history behind why programmatic was introduced into the advertising landscape, as well as the benefits it offers.