Resource Center

Automation

young businesswoman experiencing burnout while working in an office
Jul 1 2024

Burnout in Digital Advertising Demands Real Changes

Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.
Read More

Automation Resources

Digital Sea Change: Basis Technologies 2023 Trends Report

Discover the trends that will shape digital advertising in the year ahead.

Read More
The Secret Sauce for Marketers Looking to Spice Up Their Creative Game

For advertisers, crafting strong creative for campaigns is essential. Here, we dive into a tool that gives them time and energy to do so.

Read More
Brand Safety and Avoiding Controversy in Digital Advertising

Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.

Read More
Media Complexity in the Marketing Landscape

Learn about the factors causing media complexity, and the solutions that are poised to usher in a better future for everyone working in the marketing space. 

Read More
What is Automated Billing?

Learn about automated billing, a resource that streamlines financial reconciliations and facilitates transparency and trust.

Read More
What’s on the Horizon in Programmatic Advertising?

From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.

Read More
Advertising Through Uncertainty: How Marketers Can Navigate Economic Downturn

Tune in to learn how economic uncertainty presents ripe opportunities for brands to build for the future and enter new markets.

Read More
The Programmatic In-Housing Readiness Quiz

Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!

Read More
Cut Through the Chaos with Automated Connected TV Advertising

Connected TV advertising is booming. Here, we explore how it can be incorporated in an automated omnichannel strategy.

Read More
chevron-down