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Apr 17 2025

Why Unlocking Efficiency is the Key to Agency Success

Inefficiency is driving agency complexity in 2025. See how advertising leaders can tackle it to alleviate some of their biggest problems.
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Automation Resources

Inefficiency in Advertising: Hidden Costs and Solutions

Inefficiency is a critical challenge for advertising agency leaders today. Learn how tackling it directly can position teams for long-term growth and success.

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AI, Explained

In this episode, Alex Castrounis lays out the knowledge marketers need to effectively harness artificial intelligence for their work.

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How AI is Transforming Social Media Advertising

We explore how advertisers can begin adopting AI-powered social advertising tools to tap into their benefits—while maintaining caution.

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Accelerating Campaigns with AI & Automation

Eric Mayhew shares how automation and AI can reduce low-value manual labor, minimize friction in workflows, and more.

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Future in Focus: 2024 Digital Advertising Trends

Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.

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Everything You Need to Know About Programmatic Guaranteed

What is programmatic guaranteed? How does it differ from other buying methods? And what benefits does it offer? Find out here.

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What can Higher Education Marketers Do About the Enrollment Cliff?

Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

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Understanding the Basics of Bid Shading

We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.

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How to Build the Right MarTech and AdTech Stack for Your Business

Basis experts share how to evaluate which advertising and marketing technologies will best complement your people.

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