Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.
Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.
Inefficiency is a critical challenge for advertising agency leaders today. Learn how tackling it directly can position teams for long-term growth and success.
In this episode, Alex Castrounis lays out the knowledge marketers need to effectively harness artificial intelligence for their work.
We explore how advertisers can begin adopting AI-powered social advertising tools to tap into their benefits—while maintaining caution.
Eric Mayhew shares how automation and AI can reduce low-value manual labor, minimize friction in workflows, and more.
Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
What is programmatic guaranteed? How does it differ from other buying methods? And what benefits does it offer? Find out here.
Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.
We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.