The past few years have been a wild ride for advertisers and consumers alike. Coming out of the pandemic, a flight of buzzy trends emerged—each promising to usher in an exciting new future for digital advertising filled with transformation and potential. Unfortunately, most of these so-called trends quickly fizzled out, leaving disappointed marketers wondering how we can separate the true “trends” from what’s merely “trendy.”
This webinar promises to take a realistic approach to the trends set to shape 2024. Basis Technologies’ VP of Media Innovations & Technology Noor Naseer will share insights on what lies ahead so marketers can tune out the noise and instead focus their attention on the most important, proven trends that will shape the year to come.