Wednesday, Dec 13th 2023
Ryan Manchee

Future in Focus: 2024 Digital Advertising Trends


Noor Naseer

VP, Media Innovations and Technology, Basis Technologies

The past few years have been a wild ride for advertisers and consumers alike. Coming out of the pandemic, a flight of buzzy trends emerged—each promising to usher in an exciting new future for digital advertising filled with transformation and potential. Unfortunately, most of these so-called trends quickly fizzled out, leaving disappointed marketers wondering how we can separate the true “trends” from what’s merely “trendy.”

This webinar takes a realistic approach to the trends set to shape 2024. Basis Technologies’ VP of Media Innovations & Technology Noor Naseer shares insights on what lies ahead so marketers can tune out the noise and instead focus their attention on the most important, proven trends that will shape the year to come.

We explore trends including:

  • Cleaning Up Inventory – Reexamining the supply chain to better identify opportunities for improving and optimizing your programmatic advertising campaigns.
  • Seeking Attention – Evaluating a new evolution in media metrics that focus on the quality of attention advertisers are garnering from their audiences.
  • Election Investment – What all advertisers—both political and non-political—should be watching as we enter the fourth major “digital” election cycle in the US.
  • Riding Hype Cycles – How marketers can better decipher between trends that actually demand immediate consideration vs. those you can casually observe.


Looking for more trends content? Check out our Trends Hub and our 2024 trends report today!

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Get to know Our Experts

Noor Naseer

VP, Media Innovations and Technology, Basis Technologies

Noor leads innovative media strategy development and client thought leadership. She guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends. Noor hosts the podcast AdTech Unfiltered, and has written for and been cited in industry outlets including Adweek, MediaPost, and Advertising Week. She has spoken at events for the 4As, American Marketing Association, Gartner, and at SXSW. Noor is also a leader of Basis’ Diversity & Inclusion programming and runs a company-wide DEIA speaker series called "Basis Conversations." Prior to Basis, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University.