Future in Focus: 2024 Digital Advertising Trends

The past few years have been a wild ride for advertisers and consumers alike. Coming out of the pandemic, a flight of buzzy trends emerged—each promising to usher in an exciting new future for digital advertising filled with transformation and potential. Unfortunately, most of these so-called trends quickly fizzled out, leaving disappointed marketers wondering how we can separate the true “trends” from what’s merely “trendy.”

This webinar promises to take a realistic approach to the trends set to shape 2024. Basis Technologies’ VP of Media Innovations & Technology Noor Naseer will share insights on what lies ahead so marketers can tune out the noise and instead focus their attention on the most important, proven trends that will shape the year to come.

We'll explore trends including:

• Cleaning Up Inventory – Reexamining the supply chain to better identify opportunities for improving and optimizing your programmatic advertising campaigns.
• Seeking Attention – Evaluating a new evolution in media metrics that focus on the quality of attention advertisers are garnering from their audiences.
• Election Investment – What all advertisers—both political and non-political—should be watching as we enter the fourth major “digital” election cycle in the US.
• Riding Hype Cycles – How marketers can better decipher between trends that actually demand immediate consideration vs. those you can casually observe.