Automation Archives - Page 9 of 26 - Basis Technologies
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Oct 14 2024

Putting AI to Work: Advertising's Next Big Opportunity

AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.
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Automation Resources

Is It Time To Bring Programmatic In-House?

Centro's EVP of Media Services and Operations shares how advertisers can approach in-housing, as well as how to best prepare beforehand.

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Creating The Ultimate Budget Pacing Dashboard

Explore the extensive digital program improvements you can undertake by monitoring budget pacing effectively.

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Using Week-Over-Week Reporting to Improve Your Marketing Efficacy

We explore what effective week-over-week reporting analysis looks like using dashboard features complete with real client data.

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2021 Outlook

In this webinar, Ryan Manchee and Noor Naseer share what they’re anticipating and excited about for the year ahead.

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How to Design a Powerful Social Media Dashboard: 5 Tips

We outline five tips designed to help you create a powerful social media dashboard replete with widgets that meticulously track performance.

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VI Marketing and Branding Amplifies Targeting Tactics with Basis

For VI Marketing and Branding, past third-party DSP partners had not allowed them to be proactive with their clients—enter Basis.

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A Digital Marketer's Guide to Choosing a DSP

The selection and implementation of a demand-side platform (DSP) is no small feat. You need more than a DSP—read our guide to learn more.

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7 Signs You Need a Marketing Intelligence Platform in 2021

A Marketing Intelligence Platform is a smart investment you need to stay ahead of your digital marketing competition. Here are 7 reasons why.

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Data Silos: Why They Are Damaging to Your Business

47% of marketers say that data silos are their biggest problem when it comes to gaining insights. In this blog post, we break down why.

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