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Mar 25 2024

How AI is Transforming Social Media Advertising

We explore how advertisers can begin adopting AI-powered social advertising tools to tap into their benefits—while maintaining caution.
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Automation Resources

How to Design a Powerful Social Media Dashboard: 5 Tips

We outline five tips designed to help you create a powerful social media dashboard replete with widgets that meticulously track performance.

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VI Marketing and Branding Amplifies Targeting Tactics with Basis

For VI Marketing and Branding, past third-party DSP partners had not allowed them to be proactive with their clients—enter Basis.

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A Digital Marketer's Guide to Choosing a DSP

The selection and implementation of a demand-side platform (DSP) is no small feat. You need more than a DSP—read our guide to learn more.

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7 Signs You Need a Marketing Intelligence Platform in 2021

A Marketing Intelligence Platform is a smart investment you need to stay ahead of your digital marketing competition. Here are 7 reasons why.

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Data Silos: Why They Are Damaging to Your Business

47% of marketers say that data silos are their biggest problem when it comes to gaining insights. In this blog post, we break down why.

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How Basis Became the Foundation of Innovative Ad Agency Subset Media

Discover how Basis Technologies' automated media buying platform unlocked the pathway to peak performance for digital agency Subset Media.

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How Marketing Intelligence Platforms Lay the Path to Personalization

Marketing intelligence platforms offer the tools you need to execute your personalization efforts at scale.

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How to Build a Revenue and Conversion-Driving SEO Dashboard

We dissect why a dedicated SEO dashboard is vital for SEO managers to track the trajectory of their search engine results.

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The Dashboard Components Every Marketing Manager Needs to Fuel Next-Level Growth

Custom dashboards offer a flexible solution digital marketing managers can utilize to maximize the performance insights they need.

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