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Jul 1 2024

Burnout in Digital Advertising Demands Real Changes

Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.
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Automation Resources

How Basis Became the Foundation of Innovative Ad Agency Subset Media

Discover how Basis Technologies' automated media buying platform unlocked the pathway to peak performance for digital agency Subset Media.

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How Marketing Intelligence Platforms Lay the Path to Personalization

Marketing intelligence platforms offer the tools you need to execute your personalization efforts at scale.

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How to Build a Revenue and Conversion-Driving SEO Dashboard

We dissect why a dedicated SEO dashboard is vital for SEO managers to track the trajectory of their search engine results.

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The Dashboard Components Every Marketing Manager Needs to Fuel Next-Level Growth

Custom dashboards offer a flexible solution digital marketing managers can utilize to maximize the performance insights they need.

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4As and 614 Group Address Workflow Automation and Identity Management

4A's and 614 Group assembled forward-thinking industry leaders to tackle automation solutions and identity management.

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Converge Direct + Programmatic Buying: The Blueprint

Converge your direct and programmatic buying functions, and improve performance while you’re at it.

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The Programmatic Readiness Guide

Are you ready to make your move to a self-service buying model? Find out with our handy guide.

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How to Choose a DSP (Demand Side Platform)

In need of a new DSP? The first thing to know about choosing a new DSP—is that you need more ...

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The 5 Essential Components of a CMO Dashboard

A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives.

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