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Mar 7 2024

The Ultimate Guide to Political Advertising in 2024

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.
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Candidates & Causes Resources

Five Answers with Grace Briscoe, Centro

Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This ...

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Political Digital Digest: The Safety Issue

  It’s clear that 2016 will be a breakthrough year for programmatic advertising in politics. In fact, just this week, ...

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Group finds campaign ads on ISIL-inspired videos

"Grace Briscoe (Centro) said her company maintains its own list of sites where advertising is both effective and safe. 'We ...

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Why The Open Exchange Isn’t Always Ideal For Political Buyers

"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has ...

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Centro’s Brand New Brand-Safe Political Ad Offering

"Centro, a provider of enterprise-class software for digital advertising, today announced capabilities for political ad-buyers to automate how they reach ...

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Centro Automates Political Ad-Buying at Scale on Brand-Safe News and Information Sites

Centro Brand Exchange Accesses U.S Voters on Quality Publishers for National and Statewide Ballots; Centro is Highly Rated for Brand-Safety, ...

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Political Digital Digest: February 2016

Back in December, we talked about digital media emerging as a critical strategy for campaign success. Spend is up, usage ...

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Political Digital Digest: Inside MediaPost’s Marketing Politics Conference

Election year is such an incredibly exciting time. In the coming months, campaigns will hit a fever-pitch trying to reach ...

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Political Pollsters Are Getting Crushed By Digital Measurement Challenges

“Even with the shift to more digital ads in political campaigning, traditional polling data remains one of the most important ...

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