To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.
Learn about the challenges to targeted political marketing in 2022, as well as some new targeting opportunities for political marketers.
New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift opinions on climate change even among highly-skeptical audiences.
Read how the American Booksellers Association partnered with Basis Technologies to bring in-store events campaigns into the digital space.
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...
It doesn’t take much more than opening your mailbox to recognize that, traditionally, much of a nonprofit’s marketing spend goes toward snail mail donor appeals. But there are major opportunities for nonprofits in the digital space, too. Take a look at some of the key elements of successful nonprofit digital strategies.
In part three of Election Advertising 2020, we detail how advertising channels and formats will be impacted by political advertising.
The 2020 election season will be anything but typical. Here, our C&C team shares how advertisers can leverage the timeline to November 3rd.
Centro’s Candidates and Causes team has been at the forefront of political advertising in digital media since 2006. In our ...
