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A pointing hand identifies a trend for 2024.
Dec 13 2023

Future in Focus: 2024 Digital Advertising Trends

Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
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Candidates & Causes Resources

Get Out the Vote by Making Election Day a National Holiday

To even the most casual observer, it’s obvious we are living in unparalleled and unprecedented political times. And, paradoxically, it ...

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The Digital Media Trends Political Marketers are Watching in 2018

The November midterm election may seem far away, but political operatives and marketers have been gearing up for this consequential ...

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How Political Digital Advertising Lessons of 2016 Applies to 2017

In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a ...

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Centro's Political Arm Saw 80% Success Rates In 2016 Cycle

"Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The ...

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80% of Centro’s Political Advertising Clients for 2016 U.S. Elections Had Winning Outcomes

Centro’s Candidates and Causes Business Unit Managed Digital Advertising for 150 Political Campaigns; Mix of Flexible Technology and Service in ...

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No Matter Who Takes the Election, Mobile Wins Big in 2016

"If you’re wondering how deeply mobile technology has permeated American culture, look no further than the 2016 presidential race." Read ...

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Five Answers with Grace Briscoe, Centro

Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This ...

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Political Digital Digest: The Safety Issue

  It’s clear that 2016 will be a breakthrough year for programmatic advertising in politics. In fact, just this week, ...

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Group finds campaign ads on ISIL-inspired videos

"Grace Briscoe (Centro) said her company maintains its own list of sites where advertising is both effective and safe. 'We ...

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