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Mar 28 2024

Understanding Political Attitudes by Generation in 2024 [Infographic]

Get exclusive, data-based insight on US voter sentiment heading into the 2024 election season in this infographic from Basis and GWI.
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Candidates & Causes Resources

Create Cause-Based Campaigns

In this episode, Noor speaks with Jordan Ruden of Craft & Commerce and Amanda Pyron of The Network to learn how organizations can approach mission-driven advertising.

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How Basis Drives Political Campaigns

One guarantee with the U.S. elections in 2020 is that history won’t repeat itself—at least, not when it comes to ...

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Will 2018 U.S. Mid-Term Ad Tech MVPs Deliver in 2020 Politics?

Opening day for Major League Baseball came early this year, and similarly the 2020 election cycle has kicked off earlier ...

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Get Out the Vote by Making Election Day a National Holiday

To even the most casual observer, it’s obvious we are living in unparalleled and unprecedented political times. And, paradoxically, it ...

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The Digital Media Trends Political Marketers are Watching in 2018

The November midterm election may seem far away, but political operatives and marketers have been gearing up for this consequential ...

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How Political Digital Advertising Lessons of 2016 Applies to 2017

In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a ...

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Centro's Political Arm Saw 80% Success Rates In 2016 Cycle

"Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The ...

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80% of Centro’s Political Advertising Clients for 2016 U.S. Elections Had Winning Outcomes

Centro’s Candidates and Causes Business Unit Managed Digital Advertising for 150 Political Campaigns; Mix of Flexible Technology and Service in ...

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No Matter Who Takes the Election, Mobile Wins Big in 2016

"If you’re wondering how deeply mobile technology has permeated American culture, look no further than the 2016 presidential race." Read ...

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