To even the most casual observer, it’s obvious we are living in unparalleled and unprecedented political times. And, paradoxically, it ...

The November midterm election may seem far away, but political operatives and marketers have been gearing up for this consequential ...

In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a ...

"Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The ...

Centro’s Candidates and Causes Business Unit Managed Digital Advertising for 150 Political Campaigns; Mix of Flexible Technology and Service in ...

"If you’re wondering how deeply mobile technology has permeated American culture, look no further than the 2016 presidential race." Read ...

Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This ...

  It’s clear that 2016 will be a breakthrough year for programmatic advertising in politics. In fact, just this week, ...

"Grace Briscoe (Centro) said her company maintains its own list of sites where advertising is both effective and safe. 'We ...