Here we explore the principles of successful political ad strategies and how they translate into the worlds of B2C and B2B.
Here we explore the principles of successful political ad strategies and how they translate into the worlds of B2C and B2B.
As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.
From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.
Section 1: MEDIA EXCITEMENT In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations ...
Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.
Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up ...
To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.
Learn about the challenges to targeted political marketing in 2022, as well as some new targeting opportunities for political marketers.
New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift opinions on climate change even among highly-skeptical audiences.