Landmark ad spend is projected for the 2024 election cycle. Here are the key trends political advertisers can use to make the most of it.
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"Centro, a provider of enterprise-class software for digital advertising, today announced capabilities for political ad-buyers to automate how they reach U.S. voters at scale on brand-safe publishers. Within the Centro Brand Exchange, an invite-only ad marketplace of premium journalistic sites, marketing teams for political campaigns of all sizes can reach ‘Liberal’, ‘Conservative’, and ‘Political Enthusiast’ audiences across curated publishers."
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Landmark ad spend is projected for the 2024 election cycle. Here are the key trends political advertisers can use to make the most of it.
Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.
Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.