The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
"Centro, a provider of enterprise-class software for digital advertising, today announced capabilities for political ad-buyers to automate how they reach U.S. voters at scale on brand-safe publishers. Within the Centro Brand Exchange, an invite-only ad marketplace of premium journalistic sites, marketing teams for political campaigns of all sizes can reach ‘Liberal’, ‘Conservative’, and ‘Political Enthusiast’ audiences across curated publishers."
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