Consulting & Onboarding

Media Success with 
Unparalleled Support

  • Client Headshot

    The team was always there to help with industry, segment, or marketing knowledge. They are always a part of my toolkit for clients who are looking to take their marketing to the next level with data-driven decisions."
    — Molly Magnifico | Integrated Marketing Consultant | Freelance

  • Client Headshot

    They are an extension of our team. They improve how we work each and every day. We rely upon them immensely. They’ve got really smart people, very strategic, and very sound from an execution standpoint."

    — Shaun Farrar | Sr. Director of Global Media | Monster

Basis Technologies’ services teams advise, optimize, and help marketers navigate effectively though the perpetual evolution of digital media.

In-Housing Consulting

Blend best-in-class technology with human expertise to bring digital media buying in-house on your terms. Basis Technologies provides tailored, full-service campaign management and strategic support.

Gain Access To

  • Basis—the only platform that unifies programmatic, direct, search, social, and connected TV.
  • 100% ownership of digital campaign data.
  • A dedicated Basis Success Manager.
  • Basis trainings, onboarding sessions, continued education with Basis Certified.
  • AdTech evaluation & implementation.
  • $2MM+ of third-party market research.
  • Dashboard reporting.

Onboarding & Training

Onboarding is often neglected during new business partnerships—not at Basis Technologies. We know
those first interactions set the tone for the entire relationship, which is why we only deliver excellence.


Education Plan

We devise an education plan designed to help you move quickly while simultaneously reducing risk based on the programmatic experience of your team.

Campaign Activation

Our team of experts work to implement a plan and align outcomes with your business objectives, utilizing best practices to optimize our partnership and meet/exceed goals.

Ongoing Support

Regular reviews will provide you with updates about platform features and a wealth of detailed insight into your Basis usage, spend patterns, and campaign performance.

Beta Opportunities

We are constantly evolving. Stay engaged with new beta opportunities and product interviews so the platform develops in tandem with your organizational needs.
two women smiling and talking

Do MOre With Your Digital Media

Staff Augmentation

Whether you need to fill short-term headcount gaps or simply require an extra pair of hands as you staff up, Basis is here to ensure zero interruptions to your digital marketing execution.

Change Management

Partner with our change management experts to evaluate current processes, define areas of opportunity, and develop strategies to mitigate risks as your program expands. Basis Technologies follows these four steps to create a comprehensive project map with timelines, accountabilities, objectives, scope, timing, and stakeholders.


Identify groups or individuals impacted by the change and define success.


Classify potential barriers to over-arching goals of the change initiative (i.e., resource limitations, timeline pressures, etc.).


Develop a detailed communication plan to address the needs of stakeholders, sponsors, owners, and other constituents.


Determine potential capability gaps that may result from the changes.

Related Content

Jul 23 2021 Reports
The Total Economic Impact™ of In-Housing with Basis

Basis Technologies commissioned Forrester Consulting to do a study on the impact Basis has on customers who in-house with us. Learn more.

Read More
Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant

Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.

Read More
Is It Time To Bring Programmatic In-House?

Centro's EVP of Media Services and Operations shares how advertisers can approach in-housing, as well as how to best prepare beforehand.

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