Artificial Intelligence (AI)

AI for Digital Advertising

Better Campaigns with Basis Technologies AI

Basis’ robust suite of artificial intelligence (AI) and machine learning-powered features generate better outcomes for digital advertising campaigns, using predictive modeling to find and optimize audiences and bids based on your KPIs.

Automation + Advertising

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Reduce tedious manual optimization tasks, freeing up time so you can focus on strategy and outcomes.

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Benefits of AI In Advertising

Basis uses a combination of AI and machine learning to allow for customizations based on your unique campaign goals.

Saves time and increases efficiencies.
Reduces ad spend waste to optimize media.
Increases conversions with best device type, placement, price.
Informs decision-making with real-time data and insights.
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See How Basis AI Delivers More Conversions

A commercial services company improved its dynamic retargeting performance by transitioning away from manual budget updates to an AI-based optimization and by automating the identification of its strongest audience segments, resulting in a 133% increase in ROAS.

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Related Content

Jul 27 2023 Blog
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