AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?
Reduce tedious manual optimization tasks, freeing up time so you can focus on strategy and outcomes.
Go To BasisAutomate+Basis uses a combination of AI and machine learning to allow for customizations based on your unique campaign goals.
A commercial services company improved its dynamic retargeting performance by transitioning away from manual budget updates to an AI-based optimization and by automating the identification of its strongest audience segments, resulting in a 133% increase in ROAS.
Read Blog ArticleAI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?
In this guide, see why advertising automation is essential to the future success and the long-term growth of the media buying marketplace.
We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.