Media Buying

Effortless control of your campaigns

Meet Your Campaign Goals

Reach the right consumers at the right time—and do it as cost-effectively as possible. Our performance tools help you drive ROI and stay agile with data-driven optimizations at any phase of the campaign.
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Average time users save per campaign by
more easily identifying and implementing
optimizations using Basis.
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Automation + Advertising

Bring people back to the forefront with automation.


BasisAutomate+ helps you get more out of your media buying, with tools that make it easy to launch, pace, and analyze your digital campaigns.

Campaign Setup

Choose from all the campaign settings needed to meet your goals. Select from inventory, device type, PMPs, exchanges, brand safety, and more.​

Partner Communications

Stop searching through inboxes and hunting down IMs. Basis centralizes your communication with all direct vendors and team members, so you can keep all campaign communication in one place.

Performance Analytics

Get in-platform delivery and performance analytics pages, so you can start analyzing with the click of a button.

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Five easy-to-implement optimization motors to boost performance and maximize ROI through automated bid adjustments and targeting.

1. Algorithmic Optimization
For Granular Control

Optimize toward your campaign KPIs (including eCPC, eCPA, eCPCV, CTR, and VCR) and leverage algorithmic optimizations that automatically modify bidding and/or update targeted inventory to ensure you reach your campaign goals.
2. Machine Learning
For Intelligent Optimization

Use AI to evaluate over 30 different targeting parameters and create a robust model customized to your campaigns, and bid smarter by letting your campaigns learn from each other and drive for better results.
3. Bid Multiplier
For Dynamic Bidding

Bid more efficiently by applying custom multipliers to targeting parameters (inventory type, frequency, exchange, and creative), and easily control situations where you want to bid more or bid less—without having to build additional tactics.
4. Bid Shading
For Bidding Efficiency

Reduce time spent on manual analysis and bid updates while driving better results: Automatically optimize bid price based on historical data to win more at a more cost-efficient price.
5. Group Budget Optimization
For Budget Allocation

Automatically distribute budgets between campaign tactics based on performance—creating efficiency and reducing the need for manual reallocation and budget adjustments—and assess both performance and delivery to ensure optimal delivery and campaign results.

Automated Bidding with Basis

Turbocharge your campaign performance.
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Time Savings

Reduce the need for manual
intervention—let Basis optimize your
data for you.

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Always-On Incrementality

Maximize your time and your ad spend
to reach audiences more efficiently.

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Continuous Learning

Uncover hidden opportunities to inform future strategies.

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    Bringing Basis onboard has fundamentally changed and improved the way we work. The more we integrate Basis into our workflow, the more value we see within the digital department and in the quality of services, we are able to deliver to clients.”
    — Samantha Zivic  |  Director, Digital Marketing  |  Giovatto Agency
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Streamline Your Digital Advertising

How does Basis automate your campaign processes?
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Automated Planning

Basis breaks down channel silos, simplifies processes, and accelerates digital media execution by consolidating your workflow—all in one platform.

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Advertising Automation

Basis optimizes the way media teams plan, activate, execute, and analyze their campaigns, so you can focus on what really matters: media strategy and outcomes.

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Automated Measurement

Basis automates and consolidates your reporting across multiple channels, saving you time and reducing manual work when you’re closing campaigns.

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Related Content

Oct 7 2022 Reports
Basis User Study Report: How Basis Simplifies Digital Advertising

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Media Complexity in the Marketing Landscape

Learn about the factors causing media complexity, and the solutions that are poised to usher in a better future for everyone working in the marketing space. 

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Programmatic Advertising 101: What is Advertising Automation?

What is advertising automation, what benefits does it offer, and what does it look like in practice? Read this to find out.

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See how advertising with BasisAutomate+ can transform your business.
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