"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
See how Basis Technologies is transforming the world of digital advertising.
Holiday Ad-Buying Strategies Will Look A Little Different This Year
"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
Basis Reboots System, Simplifies Cross-Programmatic/Direct/Social Buys
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
Mark Read departs WPP as agencies prep for a paradigm shift
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...