News - Basis Technologies

In The News

See how Basis Technologies is transforming the world of digital advertising.

In The News

Holiday Ad-Buying Strategies Will Look A Little Different This Year

"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...

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Basis Reboots System, Simplifies Cross-Programmatic/Direct/Social Buys

"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...

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Mark Read departs WPP as agencies prep for a paradigm shift

"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...

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Press Releases

2025 Holiday Shopping Preview: Consumers Will Spend Carefully, Shop Earlier, Buy Via Social Media, and Scrutinize Brand Values

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Fortune Media and Great Place To Work Name Basis Technologies to 2025 Fortune Best Workplaces in Chicago

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Basis Technologies Adds New Capabilities for Omnichannel Reporting, Data Visualization, Paid Search Activation, and Task Management on its Advertising Automation Platform

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Basis Technologies Names Mike Hoyle as Executive Vice President of Artificial Intelligence

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AI Becomes Standard in Agency Workflows, with Near Full Industry Adoption

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