"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these variables will influence whether consumers increase or decrease the amount they spend on holiday gift giving in 2025.
Some 41% of holiday gift givers in 2025 said recent political changes will change their outlook on holiday gifting.
Basis Technologies released holiday data on Thursday that shows if advertisers want to connect with consumers this holiday season, they may need to rethink their media-buying strategies."
Read more in MediaPost.
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