"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and social channels.
While in the past the platform had digested all types of data from search and social, the company has just launched a rebuilt system in beta to support media buying, dashboards and visualization tools, with the ability to share and schedule reports."
Read more in MediaPost.