Mark Read departs WPP as agencies prep for a paradigm shift

"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of agency leaders identify inefficient processes as their biggest challenge, according to Basis Technologies research.

Rising costs and shrinking profits followed closely at 42.7% each, while 42.1% pointed to siloed or disconnected systems."

Read more in eMarketer.