"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of agency leaders identify inefficient processes as their biggest challenge, according to Basis Technologies research.
Rising costs and shrinking profits followed closely at 42.7% each, while 42.1% pointed to siloed or disconnected systems."
Read more in eMarketer.