"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of agency leaders identify inefficient processes as their biggest challenge, according to Basis Technologies research.
Rising costs and shrinking profits followed closely at 42.7% each, while 42.1% pointed to siloed or disconnected systems."
Read more in eMarketer.