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Education for all Professionals
AdTech Academy
Created and designed for the modern learner, AdTech Academy meets you where you are and takes you where you want to go. Unlock the tools you need to become a Basis expert and an adtech aficionado!
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Award-Winning Certification Program

AdExchanger Award winner

Learn Your Way

We’re on a mission to make the adtech industry less complex by providing you different ways to learn—meeting you wherever you are, whenever works best for you.
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Courses

From the 101 to the 201, short lessons on key industry topics ranging from DSP basics to attribution targeting.
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Learning Paths

Curated collections of related courses and videos designed to bolster your industry knowledge.
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Certifications

Take your knowledge to the next level and showcase your skills by earning an official “Basis Certified” badge!
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Customer Onboarding

Access on-demand training as you get ramped up and ready to take on Basis.

Certification Courses

Each Essentials course is open to everyone and free for you! Dive into bite-sized learning that will increase your knowledge and power your campaigns.

The value of being Basis Certified

Share your achievements with your network.
Earn Basis Certification badges and add them to your LinkedIn, Facebook or Twitter profiles. Each badge highlights the specific course or topic that you’ve completed and verifies your skillset in a clear and concise way.
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Scenes from Past Events

Basis employee Christine Kim
Noor Nasser in an interview
Ryan Manchee presenting to an audience
Ryan Manchee presenting to an audience
Ryan Manchee presenting at a conference
Christine Kim presenting to a group
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Basis employees working at a desk
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Benefits

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Hear from our experts
Meet with Basis Technologies’ own subject matter experts
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Learn your way
From short courses to certifications, find what you need
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Bragging rights
Level up your career with certification and learning path badges
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Drive results
Learn how to maximize Basis and drive performance
  • Client Headshot
    I loved everything about it. I looked forward to logging on each week, feel like I learned so much each session, and loved the breakouts and interactions. Christine and Rachel did an amazing job facilitating and making everyone feel welcome, engaged, and heard—I loved that we could ask questions in real-time. I’m proud to be Basis Certified!"
    — Emily Barnes  |  Partner  |  Population Science
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  • Client Headshot
    Everyone works differently, and it was fun to get together to learn new ways of doing things, especially workarounds and shortcuts…I left the Certified training excited!”
    — Missy Justice  |  Mgr, Ad Ops  |  WRAL Digital Solutions
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  • Client Headshot
    I enjoyed the breakout groups and being able to hear/talk strategies and compare ideas with other users. Basis Certified allowed me and my team to not only learn about Basis Technologies and Basis but also helped us connect with other users from around the U.S., compare strategies, and brainstorm together.”
    — David Wells  |  VP, Communications  |  JNS Next
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Latest Content
Sep 27 2023
AdExchanger Award Winners

AdExchanger announced the winners of the 2023 AdExchanger Awards, recognizing excellence in digital marketing and advertising. The winners were unveiled ...

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Oct 26 2021
Basis Technologies Wins 2021 AdExchanger Award for Best Education Tool or Program!

Centro (now Basis Technologies) won an AdExchanger Award for Best Educational Tool or Program. Basis Certified, which was also a ...

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Sep 30 2020 Podcast
Empower Your Media Buys with eLearning

In this episode, Christine Kim shares why curriculum-based education programs are so important for media buyers who want to stay on top of the tricks of the trade.

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Grow Your Expertise

Explore more ways to become a digital marketing expert.
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