"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce ...
Centro (now Basis Technologies) won an AdExchanger Award for Best Educational Tool or Program. Basis Certified, which was also a 2020 AdExchanger Award finalist, is a world-class digital advertising education program designed to elevate the knowledge and capabilities of marketers. Attendees completing the program feel more empowered to manage high-performing campaigns. When COVID-19 hit, Basis Technologies responded quickly to office shutdowns and stay-at-home orders by bringing educational programming to professionals nationwide to their home offices. If people can’t come to Basis Certified, Basis Certified comes to them.
The company was also recognized with an honorable mention for Best Account Support by a Technology Company. A 2020 and 2021 AdExchanger Programmatic Power Player, Basis Technologies offers flexible services that streamline and automate digital media for agencies and brands. Its responsiveness and the ability to pivot rapidly has been in full display because of the global pandemic.
AdExchanger announced the winners of the 2021 AdExchanger Awards, the world’s premiere recognition program celebrating excellence in digital marketing and advertising. The winners were announced live and in person during the AdExchanger Awards Gala at PROGRAMMATIC I/O in New York. More than 400 digital marketing and advertising executives attended the event, making it an unforgettable evening.
“The AdExchanger Awards are a celebration of the data-driven digital marketing industry. They represent the strongest achievements in the past year from leaders in adtech, marketing, and media" says Bill Amstutz, Group Publisher, AdExchanger. "These award winners are representative of the impressive accomplishments of all of our finalists.”
Read more in AdExchanger for the full list of winners.