“It’s a boom-time business,” as stated in a recent LA Times article, which highlights how select agencies are pushing big brands beyond traditional advertising to take brand storytelling online. One agency President, Eric Johnson of Ignited, said it best, “There has been a fundamental shift in behavior that is shaking the underpinnings of the whole media and marketing industry. Everything needs to be digitally connected.” The opportunities are endless and the key is to find the best ways to accelerate this exciting transformation.