Resource Center

At Borrell Associates’ Local Online Advertising Conference, our very own Shawn Riegsecker, participated in a panel discussion focused on where local online is headed by 2016.

How can “CMOs stake their claim as growth drivers within organizations—and not merely ad-campaign custodians?” Forbes recently hosted a CMO as Business Strategist salon, an eye-opening round-table discussion among many influential CMOs.

With innovation, there are more possibilities. Conversely, resistance to advancements can lead to slower progression. Marketers are often faced with a dilemma of when and how to integrate emerging technologies, such as mobile, particularly when resources are scarce.

I’ve lived in Chicago long enough to know just what a Cubs World Series win would mean for this town, and that makes this hyper localized ad even more poignant. You have to live here to get all the references, but each and every location cut to in this commercial has meaning for this city and its residents, and it’s not often that a brand effectively manages to pinpoint a small, specific group of folks and tug on their heart strings like this.

Powerful brand experiences create valuable brand advocates, active promoters who recommend brands; these promoters are the means to more revenue. The “would you recommend” question is one that has been heavily relied on by companies to determine growth and profitability, using metrics such as the net promoter score.

How can you make the most of your marketing budget? Today, more marketers are faced with the inevitable, budget cuts. Thus, it is even more crucial to select the “best” solution that will deliver sufficient return. Increased digital media is just one way marketers can get more bang for their buck, as validated by many CEOs from large companies, such as P&G, Walmart and General Mills.

Read the Entire Story on Crain's Chicago Business 

What do digital media planners do? Are they immersed in building creative and strategic approaches? Are they media ninjas focused on hitting an exact target for advertiser success? Where do they spend most of their time? One word: spreadsheets. The comical, yet sadly true snapshot below brings this reality to life.

What is the future of media? “We are witnessing a transformational moment in our industry. We are at the beginning stages where an industry lets go of broken and outdated business models (and processes) in order to be young again and creative about new models and new types of relationships,” as Shawn Riegsecker, CEO of Centro, stated in a recent interview with The Makegood.