Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Virtual Experiences from Mobile and OOH Advertising

What if you could successfully complete your weekly grocery shopping from a train station? Peapod, a grocery delivery service based in Illinois, recently made this desirable experience a reality by combining mobile and out-of-home (OOH) advertising in order to launch a “virtual store” in a Chicago train station.

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TV/Video Integration, Organization and Efficiency

Online video’s ad spending growth is predicted to outstrip TV’s growth through 2016. Despite this growth, TV and online video advertising are slowly moving towards integration. Why?

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Thriving in a Data-Driven Marketplace

The Internet has changed publishing forever—not just how people consume information, but also how marketers reach those consumers. Marketers can now build cross-web consumer profiles across sites and devices. And they can target those consumers on interests, purchases, actions, and inferred or explicit demographic details without the publisher ever being involved.

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The Makings of the Centro Brand Exchange

In today’s increasingly fragmented media landscape, publishers with high-quality, journalistic content can only survive by protecting their inventory and user data. It doesn’t take a rocket scientist to understand that scarcer inventory begets better rates.

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Not Quite Cutting the Cord

NBC Universal announced that it will make more than 3,000 hours of Olympics coverage available online to viewers who currently subscribe to cable. This is a choice that more and more media companies are making as they move towards the “TV Everywhere” model of doing business, which requires that users prove that they pay for TV content before they can stream online content.

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Bringing Childlike Chaos Back to Media

Read the Entire Story on Digiday

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Bringing Childlike Chaos Back to Media

Do you remember when you were a child playing with your friends and completely losing track of time, ignoring the constant reminders about dinnertime? Did you ever turn a towel into a cape to become a superhero or an eraser into a car to become the next NASCAR champion? Did you ever find great pleasure in a mess of unorganized toys and odd clothes?

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Effects of Venture Capitalists, Channel Integration Boosts

The current state of online advertising represents vast possibilities for advertisers. However, this land of opportunity is also accompanied with considerable chaos, which presents advertisers with challenges along the way. A recent Forbes article highlights one of the key contributors to confusion – venture capitalists. So, what is the solution for advertisers?

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In scare for newspapers, digital ad growth stalls

As more newspapers cut back on print to reduce costs and focus on their websites, a troubling trend has emerged: online advertising sales are stalling.

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