Publishers are currently facing challenges with the current ad exchange ecosystem, primarily due to data leakage. We recently shared our thoughts on how to alleviate this uncertainty by protecting publisher audience data, which can sometimes be bought and sold by exchanges without publisher consent.
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The demand for internet radio is growing, which means so are the opportunities for brands. This week, TargetSpot released new information highlighting the penetration of internet radio; it’s currently reaching 42% of adult U.S. broadband households. That’s up 8% from 2011. What is even more encouraging is that engagement is incredibly high as well – 80% of users are listening for one to three hours per day.
CHICAGO, IL – May 10, 2012 – Centro, the leading provider of intelligent media logistics software and services for agencies, publishers, ...
It’s not about traditional and digital channels anymore. Instead, it’s simply more screens. Now more than ever, it’s important to align all of these screens. According to a recent eMarketer article, nearly half of brand advertisers and agencies feel that online video is most appropriately aligned with TV, while 40% believe online video should be more aligned with display advertising.
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Last week, I experienced advertising magic. Let me paint the picture for you. It all started with a typical meeting with a collective team of experts discussing an upcoming ad campaign. All of the basics were covered including the target market, messaging, budget, reach and frequency as well as the execution logistics. While the team was excited to launch this campaign, it almost seemed too easy and even a bit predictable.
