When dealing with the digital analytics space, all marketers are essentially looking for the same thing: To quantify the effectiveness of their strategic media campaigns.
Advertisers naturally maintain this same expectation in the mobile realm. However, breaking into a new media space raises a critical question: What types of user engagement will effectively drive valuable user interaction on a mobile device?
With the rise of digital media, print days are numbered. After nearly 80 years, Newsweek has decided to end their print edition on Dec 31. By 2015, more than half of U.S. internet users will us a tablet, according to eMarketer. Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report.
If you haven’t yet seen Centro board member Andrew Swinand’s recent guest column in Advertising Age “Want to Win the Race to the Bottom? Don’t Invest in Tech” you’re missing out on one of the most prescient analyses of why agencies need to find new ways to raise their efficiencies and, in turn, their profitability.
Is the advertising industry willing to look at itself and acknowledge that it has a big problem? Can anything reverse what seems like a race to the bottom and allow a rainbow to emerge?
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Eleven years ago today Centro came to life.
I had no idea if it would be successful or a colossal failure but I felt passionately about trying to build a better type of company while also changing the advertising industry for the better.
The 2008 election ushered in an era of internet-based voter engagement, but that was about a million years ago in terms of how quickly the web has come to dominate nearly every aspect of campaign strategy, voter opinion gathering and messaging machinery.
