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2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

Data Theft Continues to Plague Online Publishers

Online tracking on 50 of the most-visited websites has risen sharply since 2010, driven in part by the rise of online-advertising auctions, according to a new study by data-management company Krux Digital Inc.

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Virtual Experiences from Mobile and OOH Advertising

What if you could successfully complete your weekly grocery shopping from a train station? Peapod, a grocery delivery service based in Illinois, recently made this desirable experience a reality by combining mobile and out-of-home (OOH) advertising in order to launch a “virtual store” in a Chicago train station.

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TV/Video Integration, Organization and Efficiency

Online video’s ad spending growth is predicted to outstrip TV’s growth through 2016. Despite this growth, TV and online video advertising are slowly moving towards integration. Why?

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Thriving in a Data-Driven Marketplace

The Internet has changed publishing forever—not just how people consume information, but also how marketers reach those consumers. Marketers can now build cross-web consumer profiles across sites and devices. And they can target those consumers on interests, purchases, actions, and inferred or explicit demographic details without the publisher ever being involved.

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The Makings of the Centro Brand Exchange

In today’s increasingly fragmented media landscape, publishers with high-quality, journalistic content can only survive by protecting their inventory and user data. It doesn’t take a rocket scientist to understand that scarcer inventory begets better rates.

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Not Quite Cutting the Cord

NBC Universal announced that it will make more than 3,000 hours of Olympics coverage available online to viewers who currently subscribe to cable. This is a choice that more and more media companies are making as they move towards the “TV Everywhere” model of doing business, which requires that users prove that they pay for TV content before they can stream online content.

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Bringing Childlike Chaos Back to Media

Read the Entire Story on Digiday

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Bringing Childlike Chaos Back to Media

Do you remember when you were a child playing with your friends and completely losing track of time, ignoring the constant reminders about dinnertime? Did you ever turn a towel into a cape to become a superhero or an eraser into a car to become the next NASCAR champion? Did you ever find great pleasure in a mess of unorganized toys and odd clothes?

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Effects of Venture Capitalists, Channel Integration Boosts

The current state of online advertising represents vast possibilities for advertisers. However, this land of opportunity is also accompanied with considerable chaos, which presents advertisers with challenges along the way. A recent Forbes article highlights one of the key contributors to confusion – venture capitalists. So, what is the solution for advertisers?

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