Resource Center

2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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Jul 10 2024

2024 Holiday Shopping Trends Report

This research report has all the stats and insights you need to fine-tune your 2024 holiday advertising campaigns.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

Multi-Channel Touch-Points, Welcome Invite to Mobile Ads

The whole is greater than the sum of its parts. According to a recent study, marketers, agencies, and publishers may recognize that a seamless experience across channels is important for consumers, but they are not yet following their targets down that path. By shifting to a more holistic approach along with more inter-departmental integration, marketers can benefit from stronger branding experiences.

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What Media Shifts in Next 5 Years Mean for Newspapers

By 2017, there will be no printed metro newspapers, no local network TV stations, and few printed magazines. Weekly newspapers and video will be thriving. Tablets will be common and cheap. WiFi and WiMax will be everywhere. What do these and other predictions mean for the newspaper industry?

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Centro Teams With Krux to Protect Publisher Data

Read the Entire Story on MediaPost

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Centro Throws Down Gauntlet to Ad Exchange Arbitrager

Read the Entire Story on ClickZ

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Ad Exchange Arbitragers, Internet Radio and Banner Ads

Publishers are currently facing challenges with the current ad exchange ecosystem, primarily due to data leakage. We recently shared our thoughts on how to alleviate this uncertainty by protecting publisher audience data, which can sometimes be bought and sold by exchanges without publisher consent.

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12 Chicago Companies Make ICIC's List of 100 Fastest-Growing Urban Businesses in America

Read the Entire Story on World Business Chicago

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Internet Radio is on the Rise – Can Consumers Hear You?

The demand for internet radio is growing, which means so are the opportunities for brands. This week, TargetSpot released new information highlighting the penetration of internet radio; it’s currently reaching 42% of adult U.S. broadband households. That’s up 8% from 2011. What is even more encouraging is that engagement is incredibly high as well – 80% of users are listening for one to three hours per day.

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Centro Announces Board of Directors

CHICAGO, IL – May 10, 2012 – Centro, the leading provider of intelligent media logistics software and services for agencies, publishers, ...

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100 fastest growing inner city businesses

Read the Entire Story on Fortune 

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