Robert Hof of Forbes recently published an article titled, “Is the Online Ad Industry Too Obsessed with Technology?” which featured panel discussions from a recent Google online advertising event for advertisers, agencies, and publishers. The panelists included industry experts such as Terry Kawaja, CEO of Luma Partners, Omar Tawokol, CEO of BlueKai, Kurt Unkel, President of the digital ad buying unit of VivaKi, and more. The discussions shed light on how technology can be the answer and the problem for marketers.
In reaction to this piece, we tasked our leadership team to answer the same questions. Continue reading to view their responses…