Resource Center

2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

Is There a Missed Media Opportunity During the Olympics Opening Ceremonies?

We’ve been waiting for July 27, 2012 since the closing ceremonies of the 2008 Olympics and it’s finally here. However, today NBC has been met with a certain amount of backlash. In the digital age the expectation for instant satisfaction is prevalent in terms of media, news, and entertainment consumption, and NBC isn’t delivering.

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Do's and Don'ts of mobile banner ads for luxury brands

  Read the Entire Story on Luxury Daily 

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Digital is Becoming the New Definition of Marketing

This week, Crain’s Chicago Business published an article titled, “Line between traditional ad agencies, digital upstarts blurs. It highlights the increasing need and demand for digital media. Today, marketers are no longer having one-way conversations with consumers via traditional channels. Instead, marketers and consumers are engaging in two-way conversations, where consumers are becoming active participants and secondary marketers via multiple digital screens. This is the future.

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Are You Serving Up a Healthy Media Mix?

During American Idol’s widely popular Phillip Phillips’ season, Media Post published an article surrounding the success of a social Twitter campaign Flock to Unlock. This prime example of a healthy media mix leveraged traditional television to blow up the Twittersphere and create an earned trending topic around advertiser products. The combination of media channels created a well-rounded experience for engaged viewers, allowing them to easily connect with advertisers.

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Line between traditional ad agencies, digital upstarts blurs

Read the Entire Story on Crain's Chicago Business 

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Local Media, Ad Engagement, Mobile and Holistic Strategies

Marketers are finding more value in local, digital environments. According to BIA/Kelsey, advertising revenues from all local interactive and digital will grow 13% in 2012. For this year, top performers will include mobile search (up 77.2%), online video (up 51.6%), and social media (up 26.3%). Additionally, for some media, like newspapers, digital ad revenues will be the only source of growth. The growth in different local media segments will drive an overall increase making digital over 25% of the local ad market.

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The Everywhere Media Plan

Read the Entire Story on Digiday

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The Everywhere Media Plan

Consumers are everywhere in media nowadays. It’s time advertisers catch up. The numbers make it clear that the modern media consumer, aka the digital native, is skipping across media platforms all the time. A recent study conducted by Time Inc. and Innerscope Research showed that digital natives change their media platforms 27 times per hour, while “digital immigrants” (those weaned on traditional media) switch media platforms 17 times per hour.

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The Digital Shift and Internet Ad Spend Outpaces Other Media

“It’s a boom-time business,” as stated in a recent LA Times article, which highlights how select agencies are pushing big brands beyond traditional advertising to take brand storytelling online. One agency President, Eric Johnson of Ignited, said it best, “There has been a fundamental shift in behavior that is shaking the underpinnings of the whole media and marketing industry. Everything needs to be digitally connected.” The opportunities are endless and the key is to find the best ways to accelerate this exciting transformation.

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