Resource Center

2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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Jul 10 2024

2024 Holiday Shopping Trends Report

This research report has all the stats and insights you need to fine-tune your 2024 holiday advertising campaigns.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

Is the Online Ad Industry Too Obsessed With Technology?

Robert Hof of Forbes recently published an article titled, “Is the Online Ad Industry Too Obsessed with Technology?” which featured panel discussions from a recent Google online advertising event for advertisers, agencies, and publishers. The panelists included industry experts such as Terry Kawaja, CEO of Luma Partners, Omar Tawokol, CEO of BlueKai, Kurt Unkel, President of the digital ad buying unit of VivaKi, and more. The discussions shed light on how technology can be the answer and the problem for marketers.
In reaction to this piece, we tasked our leadership team to answer the same questions. Continue reading to view their responses…

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How to Unlock Creativity and Drive Growth

In a comprehensive 2011 IBM study, more than 1,700 chief marketing officers (CMOs) worldwide were interviewed about the current state of the industry. The findings highlighted key challenges, such as the explosion of data, social media, the proliferation of channels and devices, and shifting consumer demographics.

Four out of five CMOs recognized that the market will be highly complex over the next five years; however, fewer than half felt prepared to handle the complexity.
How can marketing professionals positively face and overcome these challenges? Continue on to read about just one example of an agency that continues to succeed…

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Keeping an Eye on the Consumer Movement

The opening line, “Well, that didn’t take long,” of a Los Angeles Times article, unknowingly captured the reality that makes up the ever-changing behavioral shifts in the digital space.
The line was in reference to the cascading stock price of Facebook, and Mark Zuckerberg’s brief time on Fortune’s ‘Top 40 Richest’ list. And while the post-IPO struggles of Facebook have been dominating tech news over the past few weeks, the greater story centers around what is causing this drop in perceived company value: consumer movement. In Facebook’s case, consumers are moving to mobile and the company has been slow to respond.

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Glimpse into Agency Health, Online Advertising Triples ROI

Deutsch LA recently teamed with the 4As on a study that examines the brand health of the ad industry and why people stay or leave. According to the report, “Advertising has freedom-loving people that want to create their own destinies, but a work environment that feels hampered by internal processes.” Additionally, 90% of advertising people see themselves as creative and 73% consider themselves rule breakers. How can the ad industry stay healthy and empower these qualities to help build out-of-the-box, creative, and attention-grabbing campaigns?

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The Increasing Importance of Having a Mobile Strategy

On May 30th, the venture capitalist Mary Meeker released her latest “Internet Trends” report. The presentation is packed with fantastic stats and charts that are destined to find their way into marketing decks over the next quarter. The presentation does an amazing job of outlining the state of the internet, as well as highlighting the changes that mobile devices and increased connectivity are having on consumer behavior. With a key focus on mobile, the report outlines the massive opportunity that these devices present for advertisers. The report also makes the case that it will simply take time for advertising dollars to follow the massive number of eyeballs that are increasingly moving “mobile.”

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Data Theft Continues to Plague Online Publishers

Online tracking on 50 of the most-visited websites has risen sharply since 2010, driven in part by the rise of online-advertising auctions, according to a new study by data-management company Krux Digital Inc.

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Virtual Experiences from Mobile and OOH Advertising

What if you could successfully complete your weekly grocery shopping from a train station? Peapod, a grocery delivery service based in Illinois, recently made this desirable experience a reality by combining mobile and out-of-home (OOH) advertising in order to launch a “virtual store” in a Chicago train station.

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TV/Video Integration, Organization and Efficiency

Online video’s ad spending growth is predicted to outstrip TV’s growth through 2016. Despite this growth, TV and online video advertising are slowly moving towards integration. Why?

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Thriving in a Data-Driven Marketplace

The Internet has changed publishing forever—not just how people consume information, but also how marketers reach those consumers. Marketers can now build cross-web consumer profiles across sites and devices. And they can target those consumers on interests, purchases, actions, and inferred or explicit demographic details without the publisher ever being involved.

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