Resource Center

Nov 1 2023

Video Unleashed: The Ultimate Guide to Digital Video Advertising

Discover all the ways you can leverage digital video to create customer journeys that engage and inspire with this comprehensive guide.
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Live sports fans watching the game and enjoying the ads
Oct 25 2023

Going Deep on Live Sports Advertising Opportunities

See how digital advertisers can effectively reach and connect with sports fans.
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Generative AI and the Future of Marketing report cover
Jul 27 2023

Generative AI and the Future of Marketing

See how generative AI is poised to shape the future of marketing and advertising in this comprehensive research report, featuring exclusive survey findings.
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Team of digital advertisers works together at a conference table
Oct 26 2023

The Future of Advertising Agencies: How Leaders Can Learn and Evolve

Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
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business woman in spotlight
Oct 27 2023

Digital Advertising is Under the Spotlight. How Will the Industry React?

Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.
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Jun 13 2023

Beyond Third-Party Cookies: Your Guide to Privacy-Friendly Advertising

Third-party cookie deprecation is transforming the digital advertising industry. How can marketers embrace privacy-friendly tactics without sacrificing results? Find out in this guide.
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Holiday Advertising Checklist featured image
Jul 7 2023

The Digital Marketer's 2023 Holiday Advertising Checklist

Consider it our gift to you: this comprehensive checklist covers everything you need to know (and do!) to run successful holiday campaigns this year.
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The Power of Place: Your Guide to Digital Out-of-Home Advertising guide image
Jul 10 2023

The Power of Place: Your Guide to Digital Out-of-Home Advertising 

Explore how you can can make the most of the digital out-of-home advertising opportunity in this comprehensive guide.
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Latest Resources

Brands that Deliver Powerful Consumer Journeys

Brands should grab your attention, invoke an emotion and drive you to want more. Good advertising should not only be creative, it should also spark creativity among its audience. A powerful brand starts with an amazing brand experience that lasts well beyond a first impression. It should move consumers through various stages and touch points. The key is to tell a story that is thought and action provoking.

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Where’s the Luma Slide for Branding?

Up until now, the internet has been thought of as mostly a direct-response medium, in the eyes of marketers and brands. If all goes well, however, we should start to see a big shift in that view of online efforts.

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ITA Spotlight: Centro

Read the Entire Story on ITA

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The Main Event – Content vs. Scale

Ladies and gentlemen, in one corner we have Premium Content weighing in at high CPMs, guaranteed inventory and brand safety. In the other corner we have Scalable Audience Buying weighing in at low CPMs, performance-based inventory and questionable content. Which side are you on?

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Four Reasons to Invest in Digital

Consumers spend more time with digital vs. traditional media. Digital is magnetic. In the last five years, internet usage has risen by 121%, while offline channels (TV) either declined or remained constant. Key contributors to this growth include increased usage of mobile and social media as well as a shift to more online shopping experiences (nearly two-thirds of consumers shopped online in 2010).

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Eye-Opening Consumer Behavior Trends

I recently attended a MRCC (Media Research Club of Chicago) event with special guest, Bill Tancer, author of “Click: What Millions of People are Doing Online and Why it Matters.” Mr. Tancer provided a very entertaining and insightful look at online consumer behavior. Read more for a few highlights:

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Extend Your Capabilities to Accomplish More in the Future

AdAge - ANA Survey: 52% of Marketers Will Ask Agencies to Lower Internal Costs
This article accurately highlights many of the market challenges that agencies and advertisers face today. This quote is very telling: “Though the industry outlook is trending toward stability, marketers need to be careful not to simply rely on short-term answers to solve enduring budget issues.”

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Media Technology Company Centro Named #1 Best Place to Work in Chicago

CHICAGO, IL – April 4, 2011 — Today, Crain’s Chicago Business officially named Centro Chicago’s “#1 Best Place to Work” ...

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How to Connect with Consumers through Research

As the media landscape evolves and new competitors arise, advertisers are continually fighting through clutter to ensure their voice is heard among consumers. So, how do advertisers develop messages that resonate with consumers?

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