Mobile is expanding reach and frequency with multi-platform news consumption. According to a new Pew research study, 64% of tablet owners and 62% of smartphone owners use their devices for news at least weekly, and a third of U.S. adults get news on a mobile device at least once a week. Findings also indicate that half of mobile news users sometimes or often notice ads when they’re browsing news on mobile devices. Additionally, roughly 15% click on ads when getting news and about 7% actually purchase. Are mobile and news sites part of your media plan? Read More: Future of Mobile News and Infographic
A relatively happy holiday season is expected this year. Deloitte, forecasts a 3.5-4% increase in holiday sales. Additionally, Deloitte forecasts a 15-17% increase in non-store sales. Nearly three-quarters of non-store sales result from the online channel. Deloitte also anticipates that mobile-influenced retail store sales will account for 5.1% ($36B) in retail store sales this year during the holiday season, driven by consumers’ store-related smartphone activity such as product research, price comparison or mobile application use. Read More: Deloitte Forecasts 3.5 to 4 Percent Increase in Holiday Sales
Music to our ears! According to Nielsen, digital album sales in the U.S. are up 15% from the same period last year. The explosion of devices on the market– such as smartphones and tablets– and their increasing role in consumers’ everyday lives has played a major factor in the growth of digital music. Consumers are plugged in and listening which offers great marketing opportunities. Read More: 2012 Digital Music Sales on Pace to Break Record
Audio is everywhere—and the opportunities are seemingly endless. Read this guide to learn more about world of audio advertising and see why digital audio should be a larger part of your media conversation.
