With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.
In case you missed it, here’s a great article by Tom Chavez, CEO of Krux and a strategic partner of Centro’s.
In this recent AdExchanger.com column, “Charting the Path to Direct Sold RTB Advertising,” Tom delves into the perils of a type of data leakage he calls “cookie licking” and talks about how savvy marketers and publishers seek to build programmatic revenue without sacrificing control of their precious data.
He presents some thought-provoking answers to the following two questions:
Keep your eyes open for a mention of Centro’s ability to deliver data to media owners safely, a benefit, Tom notes, that most exchanges don’t offer.
Read the column then come back and tell us what you think.