Online video had another record-breaking month. According to comScore, 188 million U.S. Internet users watched 37.7 billion online content videos in August, while video ad views totaled 9.5 billion. Overall, video ads reached 54% of the total U.S. population an average of 58 times during the month. Additionally, video ads accounted for 20.1% of all videos viewed and 1.4% of all minutes spent viewing video online. Read More:comScore Releases August 2012 U.S. Online Video Rankings
The digital ad spending market is approaching maturity faster than expected, according to eMarketer. Marketers will spend $37.31 billion on digital advertising in 2012. Spending will rise 16.6% this year, and will experience double-digit growth through 2014. Additionally, display ad spending, which includes banner ads, video, rich media and sponsorships, will rise from 40.2% of total digital ad spending in 2012 to 45.6% of the total in 2016. Display growth will outpace search this year largely driven by video and sponsorships. Read More: US Digital Ad Spending to Top $37 Billion in 2012 as Market Consolidates
A newly report by Ericsson ConsumerLab supports the rapid evolution of media consumption through simultaneous and paired usage of media channels. While TV notably remains a prevailing means of content consumption, other media channels play a critical and growing role in enriching the user experience. For example, The study found key drivers leading to social TV behavior (e.g., the need to gain a sense of community, a curiosity for other opinions, and the opportunity to interact with and influence others). Read More: A new era for television beckons social, mobile engagement and Ericsson’s TV and Video Study
Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.
