Resource Center

Nov 1 2023

Video Unleashed: The Ultimate Guide to Digital Video Advertising

Discover all the ways you can leverage digital video to create customer journeys that engage and inspire with this comprehensive guide.
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Live sports fans watching the game and enjoying the ads
Oct 25 2023

Going Deep on Live Sports Advertising Opportunities

See how digital advertisers can effectively reach and connect with sports fans.
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Generative AI and the Future of Marketing report cover
Jul 27 2023

Generative AI and the Future of Marketing

See how generative AI is poised to shape the future of marketing and advertising in this comprehensive research report, featuring exclusive survey findings.
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Team of digital advertisers works together at a conference table
Oct 26 2023

The Future of Advertising Agencies: How Leaders Can Learn and Evolve

Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
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business woman in spotlight
Oct 27 2023

Digital Advertising is Under the Spotlight. How Will the Industry React?

Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.
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Jun 13 2023

Beyond Third-Party Cookies: Your Guide to Privacy-Friendly Advertising

Third-party cookie deprecation is transforming the digital advertising industry. How can marketers embrace privacy-friendly tactics without sacrificing results? Find out in this guide.
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Holiday Advertising Checklist featured image
Jul 7 2023

The Digital Marketer's 2023 Holiday Advertising Checklist

Consider it our gift to you: this comprehensive checklist covers everything you need to know (and do!) to run successful holiday campaigns this year.
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The Power of Place: Your Guide to Digital Out-of-Home Advertising guide image
Jul 10 2023

The Power of Place: Your Guide to Digital Out-of-Home Advertising 

Explore how you can can make the most of the digital out-of-home advertising opportunity in this comprehensive guide.
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Latest Resources

Friends Make Season Brighter for Mercy Home for Boys & Girls, Families in Chicago

Read the Entire Story on PRNewswire

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Listen Up: Importance of Streaming Audio

With nearly 40% of the US population now regularly listening to Streaming Audio, it is clear this medium can no longer be considered ‘optional’ by advertisers who employ broadcast radio in their media mix. Beyond the opportunity for advertisers to reach consumers through an additional touch point, the true value of Streaming Audio comes through the increase in brand awareness, ad recall and – most importantly – ad response!

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Holiday Cheer Forecasted for Online Retailers

ADOTAS – The holiday season is a time of year to bring friends and families together, to enjoy a plethora of calorie-suffused foods and to buy the perfect gifts for your mom, dad, sister, brother, husband, wife, kids, best friends, co-workers, dog walker, neighbors, etc. You get the point. It’s the season of giving.

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Holiday Cheer Forecasted For Online Retailers

Read the Entire Story on adotas 

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Who Took the Storytelling Out of Holiday Season Marketing?

Read the Entire Story on AdvertisingAge

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The Paywall Conundrum – To “Wall” or Not to “Wall”

Newspapers have traditionally relied on 80% of their revenue to come from Advertisers while only 20% is generated from print subscriptions. The NAA has reported that newspaper advertising (print and online) has seen a nearly 38% decline from $9.6 billion in the second quarter of 2008 to $6 billion in the second quarter of 2011. It is then no surprise that this has left publishers looking for alternative ways to generate revenue – and it inevitably brings them to the paywall debate.

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Who Took the Storytelling Out of Holiday Season Marketing?

Cue “Do They Know It’s Christmas?” by BandAid. It’s the holiday season. I will bet you that by New Year’s Day you will hear this song more times than you will see an effective digital ad from the retail sector. Two reasons. First, people don’t get tired of the song. Second, retailing is too focused on direct response to be effective during the holiday season.

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Converting Auto Sales: Data Creates Opportunities

Read the Entire Story on iMedia Connection 

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Silicon City: Next phase in Centro's growth - a software spinoff

Read the Entire Story on Crain's Chicago Business 

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