Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Northeastern Peeps Are in Centro’s Thoughts

As the East Coast tries to recuperate from the ravages of Hurricane Sandy, Centrons in the Chicago home office and across our 28 other locations are wishing the best for our Northeast Region Peeps.

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Growing Media Landscape Isn’t Biggest Problem

Patricio Robles’ recent piece on Econsultancy.com, “Technology is not a panacea for agencies,” is a perfect example of the kinds of important conversations our industry should be engaged in more often.

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Centro’s Green Team Gets Its Hands Dirty

Centro’s Green Team participated in a field trip to Growing Power, a Chicago urban farm that “promotes equal access to healthy, high-quality, safe and affordable food for people in all communities.”

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The State of the Agency, Tablets and SMBs

In collaboration with BOLO, The Agency Post surveyed advertising professionals to understand the state of their agency. Tablets increase news consumption according to a new PewResearch study. A recent study found that 40% of small and mid-sized firms plan to increase their digital spending budget within the next 12 months, while only 3.7% said they plan to decrease digital budgets.

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Maps, Apps and How You Can Target Both

In the wake of the iPhone 5 maps blunder, alternative mapping options have been all the craze; to the point that Apple CEO Tim Cook even suggested going elsewhere in the meantime.
One such suggestion is Waze, an Israel-based traffic and navigation app. Since Cook’s suggestion to use Waze, the app is adding 100,000 users daily. Waze isn’t taking this lightly, they are capitalizing on the opportunity.

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Centro Surpasses 5,000 Campaigns Managed This Year

CHICAGO, IL - Oct. 24, 2012 — Centro (centro.net), a provider of managed services and cloud applications for advertising agencies, today ...

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The Mobile Metric Map Out

When dealing with the digital analytics space, all marketers are essentially looking for the same thing: To quantify the effectiveness of their strategic media campaigns.
Advertisers naturally maintain this same expectation in the mobile realm. However, breaking into a new media space raises a critical question: What types of user engagement will effectively drive valuable user interaction on a mobile device?

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Newsweek, Tablet Ads and Internet Ad Spend

With the rise of digital media, print days are numbered. After nearly 80 years, Newsweek has decided to end their print edition on Dec 31. By 2015, more than half of U.S. internet users will us a tablet, according to eMarketer. Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report.

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CEO Spotlight: Centro's Shawn Riegsecker

Read the Entire Story on NBC 5 Chicago

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