Is paid advertising beneficial? Absolutely. However, it is incredibly important to understand how best to integrate it with owned and earned media. Nielsen shares valuable insights on how to strengthen consumer trust and deliver better results via paid, owned, and earned media working together (e.g., paid ads work harder with social, paid ads drive owned usage).
Remember the good old days? When you used to treat yourself every day by curling up with your local newspaper or weekly magazine in your favorite chair? You’d turn the pages slowly, and even clip out a few ads or articles to post on the fridge or send to Mom.
This was the publisher-advertiser relationship at its best – our industry hummed along quite nicely when advertising was seen by the target audience and it caused them to act. At least one thing that will never change is that we’ll always strive for impact and rejoice when it occurs.
Digital Place-Based: Increasing demand for digital signage coupled with the decreasing costs for LCD panels is expected to help fuel growth for Digital OOH and commercial applications worldwide to the tune of 17.3 million units by the end of 2012, according to IHS iSuppli Signage and Professional Display’s most recent Market Tracker report.
Connected TV: Strategy Analytics is reporting that the global Connected FPTV (flat-panel TV) market will grow at a healthy rate of 45% annually during 2012 to reach 91 million units. And while only 40% of all FPTVs sold in 2012 are projected to be internet-enabled, this figure is set to rise to nearly 80% of all FPTV unit sales in 2016.
Time to introduce a new adage to the information age: If you want to know how best to layout an office space, talk to the window washer.
Maybe not the first choice, but when you consider the volume and variety of floor plans a window washer sees over the course of a day, week or month, you start to realize there is a sea of potential insights you might not be considering in your own design.
A recent MediaMind study highlights the avg. CTR for various display ad formats served in the U.S. Of the adformats, video ad-serving template (VAST) and video player-ad interface definition (VPAID) formats performed the best. While these are interesting results, “clicks are not always necessary, particularly when ads are brand focused (vs. DR) and/or when interactive ads appear in long-form video content where clicking would be disruptive to the experience.”
Well, it’s finally here. Are you planning to pick one up? With today’s announcement of the iPhone 5, millions of consumers will shortly be gearing up to wait in enormous lines and pick up the latest piece of consumer technology. However, this one could be a big deal.
I recently read a great article on Digiday called The Ad Network Transparency Conspiracy that resonated with me – I felt it aligned perfectly with some industry challenges Centro has aimed to address.
If you ask any media planner or buyer to think back to when they studied media planning and were asked to create a “dream campaign,” they’d probably tell you that they hadn’t yet gained understanding of the challenges execution poses in reality. And I seriously doubt that anyone would have relied on networks to account for much of their plan.
