There’s no shock in finding out that consumers are watching large amounts of video online, nine hours per week in fact, according to Tremor Media.
What may come as a larger surprise is that consumers are watching 12 hours per week on their Connected TV devices—more than any other device – and that 38% of consumers visited a website mentioned in an ad they saw on their Connected TV.
As the East Coast tries to recuperate from the ravages of Hurricane Sandy, Centrons in the Chicago home office and across our 28 other locations are wishing the best for our Northeast Region Peeps.
Patricio Robles’ recent piece on Econsultancy.com, “Technology is not a panacea for agencies,” is a perfect example of the kinds of important conversations our industry should be engaged in more often.
Centro’s Green Team participated in a field trip to Growing Power, a Chicago urban farm that “promotes equal access to healthy, high-quality, safe and affordable food for people in all communities.”
In collaboration with BOLO, The Agency Post surveyed advertising professionals to understand the state of their agency. Tablets increase news consumption according to a new PewResearch study. A recent study found that 40% of small and mid-sized firms plan to increase their digital spending budget within the next 12 months, while only 3.7% said they plan to decrease digital budgets.
In the wake of the iPhone 5 maps blunder, alternative mapping options have been all the craze; to the point that Apple CEO Tim Cook even suggested going elsewhere in the meantime.
One such suggestion is Waze, an Israel-based traffic and navigation app. Since Cook’s suggestion to use Waze, the app is adding 100,000 users daily. Waze isn’t taking this lightly, they are capitalizing on the opportunity.
CHICAGO, IL - Oct. 24, 2012 — Centro (centro.net), a provider of managed services and cloud applications for advertising agencies, today ...
When dealing with the digital analytics space, all marketers are essentially looking for the same thing: To quantify the effectiveness of their strategic media campaigns.
Advertisers naturally maintain this same expectation in the mobile realm. However, breaking into a new media space raises a critical question: What types of user engagement will effectively drive valuable user interaction on a mobile device?
With the rise of digital media, print days are numbered. After nearly 80 years, Newsweek has decided to end their print edition on Dec 31. By 2015, more than half of U.S. internet users will us a tablet, according to eMarketer. Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report.
