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Despite bearing a resemblance to television and a historical placement in the out-of-home category, digital place-based media (DPB) should also be recognized as an extension of digital advertising campaigns. Armed with the capability to run digital video messages, similar to desktop and mobile, DPB serves as a point of contextual reminder, engagement, and/or content delivery throughout the purchase cycle and is growing in sophistication as a cross-platform digital medium.

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Today, we stand at a pivotal time for the insurance industry. As the Affordable Care Act begins to take effect, 12 million Americans are expected to buy insurance through the healthcare exchanges in 2014. This will drive millions of dollars worth of transactions in a commoditized environment where price and brand play a huge role in the decision making process. Insurers understand that there are large challenges for their customers as well. Now is the time for insurance advertisers to instill confidence, trust and loyalty with consumers.

The typical automotive customer is fickle and savvy… and older (I will address that latter point in a bit). Research firm Polk states that brand loyalty in the auto industry is about 48%, meaning that more than half of any OEM’s consumer base will defect to another brand.

Centro’s Experience Includes 1,800 Campaigns for More Than 430 Retailers CHICAGO, IL – September 27, 2013 – Centro (centro.net), a ...

Centro’s Experience Includes Partnerships with 100 Insurance Advertisers on 700+ Campaigns CHICAGO, IL – September 27, 2013 – Centro (centro.net), ...

CHICAGO, IL – September 27, 2013 – Centro (centro.net), a provider of software and services for modern media agencies, today ...

With another holiday season just around the corner, these upcoming months mean big business for retailers. In fact, holiday sales have been shown to make up 40% of a retailers’ annual revenue according to the National Retail Federation (NRF). In 2013, according to retail executives network Retail TouchPoints, this percentage is expected to increase by up to 20%!

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