Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Akoo: An Opportunity to Engage

In a media planning world where placing similar sites on similar plans can be a creativity killer, digital place-based network, Akoo, is allowing for new opportunities and creative executions by bridging several channels with its offering. And it’s boasting high engagement to boot.

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Cyber Monday, Online Video and E-Commerce Growth

More consumers are expected to ditch the crowds and enjoy a hassle-free Cyber Monday shopping experience. Ad-supported online video viewership has grown 17% YOY, according to a new survey by research firm FreeWheel. According to a new research study conducted by a JPMorgan analyst, mobile could represent about 12% of e-commerce sales this holiday season as a result of higher smartphone and tablet penetration.

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On the Fast Track: Local Mobile Search

In the mobile search world, all signs point towards an amplified focus in local mobile for the foreseeable future. Just ask local media research and consulting firm BIA Kelsey. The authority on all things local media released their latest forecasts showcasing anticipated growth for local mobile search advertising.

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One Obvious Way to Save Publishing

Advertising technology has been all over the mainstream news lately.
Whether it’s pre-obituaries lamenting the death of on-line display ads or spotlights on how tech is making it possible for brands to target individual consumers, rather than the aggregate audiences that publisher sites promise to deliver, it’s pretty obvious there’s lots of anxiety about publishers’ future ability to profit from digital media.

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Delivering Effective Digital Ad for Media-Inclined Client

For many brands and agencies that have long favored such traditional media as print newspapers, radio and television to carry their advertising messages, navigating the complexity of advertising in the fragmented digital landscape is a daunting proposition.

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National Brands, Mobile Web Connections & Cross-Platforms

Nearly half (47.3%) of brands said they plan to invest more in local marketing for 2013 than they did in 2012, and much of that investment will go into mobile local marketing. Half of Americans have mobile connections to the Web through either a smartphone or tablet, according to Pew Research. Nielsen released its new Cross Platform Report yesterday, which reveals that simultaneous usage continues to grow.

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Apple: Forever Fresh or Flirting with Fatigue?

In case you missed it here is a great article related to consumer frustrations at the frequency of Apple product releases, by Heather Somerville from the Mercury News. In the article, Heather begins to capture the fatigue associated with maintaining ‘early adopter’ status, as well as the disappointment of consumers who have to pony-up repeatedly to maintain their place at the top of the pyramid.

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Multi-tasking While on the Prowl for Holiday Deals?

It’s already November and before we know it we will be ringing in the New Year. Between now and the end of December, shopping becomes most people’s hobby and habit. In the digital media world, we speak frequently about the successes of targeting shoppers on their mobile phones, but there might be another opportunity we are missing out on.

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Let’s Face the Music on Mobile

Was 2012 the “Year of Mobile” as many players in the space have preached, promised and prayed it would be? While I’m not thrilled to say it, it probably wasn’t. Mobile advertising remains nestled in a space of spending limbo in the grand scheme of noted brands’ advertising budget.

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