Nov 30 2012
Basis Team

Cyber Monday, Online Channels and Mobile Savvy Cities

  • ‘Tis the Season! According to comScore, $16.4B has been spent online (16% increase vs. the corresponding days last year). Cyber Monday reached $1.46B in online spending (up 17% vs. a year ago), representing the heaviest online spending day in history and the second day this season (in addition to Black Friday) to surpass $1B in sales. Holiday shoppers are clearly hungry for digital deals. It’s up to marketers to ensure their brand voice is not only heard online, but it must also invoke action. Read More: Cyber Monday Spending Soars to $1.46 Billion, Ranking as Heaviest U.S. Online Spending Day in History
  • Why digital media? Findings from a recent Accenture survey found that consumers prefer personalization and they are more likely to purchase from companies who leverage online communications and channels, specifically social media and mobile applications. Additionally, more than half of young adults indicated that they believe prices are higher in-store than online. Read More: Accenture Interactive Survey:  Shoppers Prefer Personalization over Privacy and Final survey results
  • The IAB released the top mobile savvy shopping cities. Houston takes the lead with the savviest mobile shoppers followed by Seattle-Tacoma, San Francisco Bay, LA, and New York. The four key data points measured were: 1) ownership of a smart mobile device 2) propensity to be influenced by mobile coupons 3) ownership of a mobile retail application and 4) ownership of a mobile social media app. Read More: Mobile Shoppers: Growing Adoption Shifts Shopping Landscape