Was 2012 the “Year of Mobile” as many players in the space have preached, promised and prayed it would be? While I’m not thrilled to say it, it probably wasn’t. Mobile advertising remains nestled in a space of spending limbo in the grand scheme of noted brands’ advertising budget.
A recent article on ClickZ spoke to a partnership between publisher Gannett Co., Inc. and comScore. The publishing powerhouse will be using comScore to implement viewable impression measurement across ad campaigns appearing on USATODAY.com.
BIA/Kelsey forecasts U.S. mobile local advertising revenues to grow from $664 million in 2011 to $5.8 billion in 2016, representing a compound annual growth rate of 54.2%. U.S. retailers will earn $54.47 billion online during November and December this year, up 16.8% over online holiday season sales in 2011. Today, cross-channel marketing is imperative.
Watch Tom Sosnoff, host of Get Tasted, a show on the internet-based channel The tastytrade Network, interview Centro CEO Shawn Riegsecker for their regular feature: “Bootstrapping in America.”
One of the top stories on this Election Day is the unprecedented amount of money that has been funneled into campaigns. For marketers the juiciest subplot has been the portion of it that has been allocated to digital versus traditional media.
According to a new study, nearly 86% of publishers will offer mobile display ad inventory within the next three months. More than a third of tablet users in the U.S. read newspapers on their devices each month, and even more check out magazines, according to comScore. According to comScore, 181 million U.S. Internet users (85% of the U.S. internet audience) watched more than 39 billion online content videos in September, while video ad views totaled 9.4 billion.
There’s no shock in finding out that consumers are watching large amounts of video online, nine hours per week in fact, according to Tremor Media.
What may come as a larger surprise is that consumers are watching 12 hours per week on their Connected TV devices—more than any other device – and that 38% of consumers visited a website mentioned in an ad they saw on their Connected TV.
As the East Coast tries to recuperate from the ravages of Hurricane Sandy, Centrons in the Chicago home office and across our 28 other locations are wishing the best for our Northeast Region Peeps.
Patricio Robles’ recent piece on Econsultancy.com, “Technology is not a panacea for agencies,” is a perfect example of the kinds of important conversations our industry should be engaged in more often.
