Want to Win the Race to the Bottom? Don't Invest in Tech

Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.

To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.

Frank-Lamont Wade joins the podcast to discuss what it takes to run a high-performing, accountable performance marketing operation.