Sep 7 2012
Basis Team

Mobile to Make Up 7% of Ad Spend and OOH Growth Strong

  • Is mobile an essential part of your marketing mix? A new MMA (Mobile Marketing Association) study concludes that the optimized level of spend on mobile advertising for U.S. marketers in 2012 should be 7% (on avg.) vs. the current budget allocation of less than 1%. Findings also reveal over the next 4 years, mobile’s share will increase to at least 10% (on avg.) based on increased adoption of smartphones alone. Consumers are rapidly adopting mobile…shouldn’t marketers too? Read More: MMA Launches Mobile Study “MXS”
  • According to the Outdoor Advertising Association of America, OOH advertising revenue rose 4.3% in the second quarter of 2012 compared to the same period in 2011, accounting for more than $2 billion. Revenue for the first half of 2012 has reached nearly $3.5 billion. Revenue estimates include billboard, street furniture, transit, alternative, and cinema advertising, as well as digital platforms for advertising spending. Top segments include: auto dealers, retail and insurance and real estate, and governments, politics, and organizations. Read More: Out of Home Advertising Second Quarter Revenue Up 4.3%