Aug 17 2012
Basis Team

The Impact of Viewable Impressions and the Need for Multi-Channel Marketing

  • A viewable impression is the latest metric up for discussion in online advertising. Comscore recently published a whitepaper titled, The Economics of Online Advertising, which provides an in-depth overview of viewable impressions and their impact on the digital industry. What are your thoughts? Is this metric valuable to the industry? Read More: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics
  • According to Gartner, digital strategies like social marketing will influence at least 80% of consumers’ discretionary spending by 2015. The latest Gartner and ExactTarget report highlights multichannel marketing techniques, as well as tips to lead consumers to final purchases. The guide further validates the need to move away from running individual campaigns and towards the integration of campaigns across numerous devices and channels such as display, search, mobile, etc. Read More: Analyst Firm Finds Interactive Marketing Will Influence 80% of Consumer Discretionary Spending by 2015