Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Feb 4 2025

Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

Converting Auto Sales: Data Creates Opportunities

Read the Entire Story on iMedia Connection 

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Silicon City: Next phase in Centro's growth - a software spinoff

Read the Entire Story on Crain's Chicago Business 

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How Digital Inclusion Can Rock an Auto Television Ad

Question: What do you get when you mix People Magazine’s Most Beautiful Woman (JLO), a luxurious, yet simple Italian car, catchy party music, a flash mob of crazed and smitten men and four simple, sticky lines?

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DoubleVerify Ranks Centro’s Spectrum as a Top 10 Brand Safe Company

CHICAGO, IL – October 10, 2011 — Today, media technology company Centro announced that its ad network Spectrum has been ...

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Secret to Success = Finding the Right Location and Audience

Read the Entire Story on iMedia Connection

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DoubleVerify: 5% verified ads served near competitor ads

Read the Entire Story on BizReport

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DoubleVerified Report Shows That Media Verification Improves for Online Advertising Industry

Read the Entire Story on MarketWire

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Five Ways to Ensure Advertisers Achieve Digital ROI

With nearly 80 percent of the U.S. population online, it is a given that advertisers need to take a stake in the digital space. While the digital marketplace offers a plethora of opportunities, it’s important to invest in the right opportunities. The key for advertisers is to ensure their online campaigns are strategically set up for true success, which translates into increased ROI.
Read on for five ways to ensure advertisers get the best return on their digital investment…

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Pros and Cons (and do's and don'ts of using QR Codes)

Read the Entire Story on Local Media Insider 

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