Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Who Took the Storytelling Out of Holiday Season Marketing?

Cue “Do They Know It’s Christmas?” by BandAid. It’s the holiday season. I will bet you that by New Year’s Day you will hear this song more times than you will see an effective digital ad from the retail sector. Two reasons. First, people don’t get tired of the song. Second, retailing is too focused on direct response to be effective during the holiday season.

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Converting Auto Sales: Data Creates Opportunities

Read the Entire Story on iMedia Connection 

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Silicon City: Next phase in Centro's growth - a software spinoff

Read the Entire Story on Crain's Chicago Business 

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How Digital Inclusion Can Rock an Auto Television Ad

Question: What do you get when you mix People Magazine’s Most Beautiful Woman (JLO), a luxurious, yet simple Italian car, catchy party music, a flash mob of crazed and smitten men and four simple, sticky lines?

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DoubleVerify Ranks Centro’s Spectrum as a Top 10 Brand Safe Company

CHICAGO, IL – October 10, 2011 — Today, media technology company Centro announced that its ad network Spectrum has been ...

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Secret to Success = Finding the Right Location and Audience

Read the Entire Story on iMedia Connection

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DoubleVerify: 5% verified ads served near competitor ads

Read the Entire Story on BizReport

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DoubleVerified Report Shows That Media Verification Improves for Online Advertising Industry

Read the Entire Story on MarketWire

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Five Ways to Ensure Advertisers Achieve Digital ROI

With nearly 80 percent of the U.S. population online, it is a given that advertisers need to take a stake in the digital space. While the digital marketplace offers a plethora of opportunities, it’s important to invest in the right opportunities. The key for advertisers is to ensure their online campaigns are strategically set up for true success, which translates into increased ROI.
Read on for five ways to ensure advertisers get the best return on their digital investment…

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