Newspapers have traditionally relied on 80% of their revenue to come from Advertisers while only 20% is generated from print subscriptions. The NAA has reported that newspaper advertising (print and online) has seen a nearly 38% decline from $9.6 billion in the second quarter of 2008 to $6 billion in the second quarter of 2011. It is then no surprise that this has left publishers looking for alternative ways to generate revenue – and it inevitably brings them to the paywall debate.
Cue “Do They Know It’s Christmas?” by BandAid. It’s the holiday season. I will bet you that by New Year’s Day you will hear this song more times than you will see an effective digital ad from the retail sector. Two reasons. First, people don’t get tired of the song. Second, retailing is too focused on direct response to be effective during the holiday season.
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Question: What do you get when you mix People Magazine’s Most Beautiful Woman (JLO), a luxurious, yet simple Italian car, catchy party music, a flash mob of crazed and smitten men and four simple, sticky lines?
CHICAGO, IL – October 10, 2011 — Today, media technology company Centro announced that its ad network Spectrum has been ...
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