Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Pros and Cons (and do's and don'ts of using QR Codes)

Read the Entire Story on Local Media Insider 

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Digital Impact on the 2012 Presidential Campaign

Background: Leading up to the 2008 presidential election, President Barack Obama’s campaign team took a huge leap into the digital space spending more than $16 million in advertising. The campaign effectively leveraged display, video, search and social media to reach large audiences including progressive advocates. As a result, more politicians are taking advantage of digital media and relying on it to communicate their platforms and connect with voters.
Now that the digital space has evolved and been embraced even more since the last election, what should advertisers expect in 2012?

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Brand Experiences at a Local Level

Last month, Centro’s very own President and Founder, Shawn Riegsecker, led the Retailers Play Small Ball panel discussion at the Digiday: Local conference in New York. The discussion focused on the importance of local and brand marketing particularly from a large retail brand perspective.
Read on for two key takeaways from the discussion…

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Brands that Deliver Powerful Consumer Journeys

Brands should grab your attention, invoke an emotion and drive you to want more. Good advertising should not only be creative, it should also spark creativity among its audience. A powerful brand starts with an amazing brand experience that lasts well beyond a first impression. It should move consumers through various stages and touch points. The key is to tell a story that is thought and action provoking.

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Where’s the Luma Slide for Branding?

Up until now, the internet has been thought of as mostly a direct-response medium, in the eyes of marketers and brands. If all goes well, however, we should start to see a big shift in that view of online efforts.

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ITA Spotlight: Centro

Read the Entire Story on ITA

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The Main Event – Content vs. Scale

Ladies and gentlemen, in one corner we have Premium Content weighing in at high CPMs, guaranteed inventory and brand safety. In the other corner we have Scalable Audience Buying weighing in at low CPMs, performance-based inventory and questionable content. Which side are you on?

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Four Reasons to Invest in Digital

Consumers spend more time with digital vs. traditional media. Digital is magnetic. In the last five years, internet usage has risen by 121%, while offline channels (TV) either declined or remained constant. Key contributors to this growth include increased usage of mobile and social media as well as a shift to more online shopping experiences (nearly two-thirds of consumers shopped online in 2010).

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Eye-Opening Consumer Behavior Trends

I recently attended a MRCC (Media Research Club of Chicago) event with special guest, Bill Tancer, author of “Click: What Millions of People are Doing Online and Why it Matters.” Mr. Tancer provided a very entertaining and insightful look at online consumer behavior. Read more for a few highlights:

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