Automation

We discuss why Marketing Intelligence Platforms are an essential ingredient in building a winning digital acquisition program today.

From the future of the agency to seamless experiences, we break down five themes every marketer needs to watch in 2020.

In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.” Yet, media buyers are often stuck using the same tools and systems that were in vogue over a decade ago.

Welcome to the roaring 20's! 2020 will be a defining year for advertising technology. With global cultural events like the ...

With Google Ads displaying false error messages more and more frequently, wer dissects why all is not as it seems.

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

Researchers at The 614 Group dive into the increasing importance of data and the relationship between automation and programmatic.

Most Americans are already sold on the American dream—however, with the 2008 housing crash etched in most consumers' memories, marketing a global real estate company is not without challenges. 

Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.