In this handy infographic, we offer some tips on how to optimize PPC performance by combining big data and machine learning with human experience.
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In this handy infographic, we offer some tips on how to optimize PPC performance by combining big data and machine learning with human experience.
We explore why tools like natural language processing can give health insurers a clear edge over their competitors.
Many advertisers prefer the control of manual bidding. But paid search automation's improvements to campaign efficiency are too numerous to ignore.
Forrester’s Jonathan Lipsitz examines how agencies using Basis are increasing their digital team efficiencies by 35%.
Bid optimization technology does a lot more than set keyword bids. Here’s how it helps advertisers avoid PPC performance issues.
Our mission is to improve the lives of the people working in this industry. And when we first launched Basis—our ...
Advertisers are investing in the latest PPC management tools, and PPC automation technology is more popular than ever. Here’s why it’s an essential part of a MarTech stack.
Lindsay Martin, our National Director of Paid Search, joins Google’s Jascha Goss to discuss how search is evolving from text.
We take a look at how bidding strategies, ad copy, seasonality, conversion rates, ad rank, and more can all impact how effectively you spend your SEM budget.