Automation

We dissect how you can build a PPC marketing technology stack that drives improved business goals and delivers breakthrough ROI.

Manual PPC bidding vs automated PPC bidding. Click to learn more about the pros and cons of each PPC bidding approach.

Digital went from just a sliver of the media mix a decade ago, to a majority of ad spend today. This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro’s Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have had on the way advertisers buy media, client expectations around transparency, the advertising job market, and predictions for the future of digital advertising.

We examine how accurate PPC forecasting helps you optimize budget spend, improve campaign performance, get buy-in, and a whole lot more.

Keywords drive impressions, ad-clicks, conversions… and hopefully repeat purchases! Learn to calculate PPC keyword value and why it is so important.

Programmatic Advertising Takes The Lead Data is every marketer's best friend. There was a time, not long ago, when "advertising" ...

Audience bid modifiers offer untold opportunities to optimize paid search spend and drive improved revenue. Here’s everything you need to know about them.

9 Bing Shopping ad optimization techniques designed to empower advertisers to reach new audiences and drive revenue.

There are many ways to approach Adwords automation with Google or third-party services. Here's an overview of the best solutions to optimize SEM strategy.