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A pointing hand identifies a trend for 2024.
Dec 13 2023

Future in Focus: 2024 Digital Advertising Trends

Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
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Automation Resources

Why PPC Automation Technology is the Future of Paid Search

Advertisers are investing in the latest PPC management tools, and PPC automation technology is more popular than ever. Here’s why it’s an essential part of a MarTech stack.

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Paid Search in the Age of Machine Learning

Lindsay Martin, our National Director of Paid Search, joins Google’s Jascha Goss to discuss how search is evolving from text.

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How to Avoid Underspending and Overspending Your SEM Budget

We take a look at how bidding strategies, ad copy, seasonality, conversion rates, ad rank, and more can all impact how effectively you spend your SEM budget.

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How Much PPC Technology Do Advertisers Really Need?

We dissect how you can build a PPC marketing technology stack that drives improved business goals and delivers breakthrough ROI.

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Manual vs Automated PPC Bidding: Your Control against Your Effort

Manual PPC bidding vs automated PPC bidding. Click to learn more about the pros and cons of each PPC bidding approach.

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Inevitable Automation in Advertising

Digital went from just a sliver of the media mix a decade ago, to a majority of ad spend today. This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro’s Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have had on the way advertisers buy media, client expectations around transparency, the advertising job market, and predictions for the future of digital advertising.

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The Ultimate Guide to Accurate PPC Forecasting

We examine how accurate PPC forecasting helps you optimize budget spend, improve campaign performance, get buy-in, and a whole lot more.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

Keywords drive impressions, ad-clicks, conversions… and hopefully repeat purchases! Learn to calculate PPC keyword value and why it is so important.

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What Powers Effective Programmatic Advertising?

Programmatic Advertising Takes The Lead Data is every marketer's best friend. There was a time, not long ago, when "advertising" ...

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