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Understanding the Basics of Bid Shading
Aug 23 2023

Understanding the Basics of Bid Shading

We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.
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Automation Resources

Ask the Expert: What will happen in digital media in 2019?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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Marketing Technology Trends That Dominated 2018

Technology has done amazing things in recent years. Nearly every industry has now adopted improved processes, thanks to innovative solutions ...

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Our Top 9 PPC Predictions for 2019

Wondering which PPC trends, technologies and opportunities to watch for in the new year? We share our Top 9 PPC predictions for 2019.

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Why Automation is Key to Your SEM Success

How does automation impact advertising? How does it work and what are the benefits? We take an in-depth look.

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Ask the Expert: What is Amazon Advertising Platform?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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Why Predictive Advertising is the Future of Digital Marketing

Prepare your campaigns for the future with predictive advertising technologies that target audiences, optimize ad spend and predict consumer behavior.

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How ML Will Transform the Advertising Industry

How have technologies like machine learning transformed the digital advertising industry? Learn how ML is propelling the evolution of digital advertising.

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Five Ways Big Data is Changing Digital Marketing

Five ways that big data has turned digital marketing on its head, opening up new opportunities for marketers and their customers.

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DIAL: Digital Innovations Awesome List (November 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming—so ...

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