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Jul 27 2023

A Skeptic’s Guide to Generative AI

For advertisers still unsure about AI, this one's for you. We cover the risks, ways to mitigate them, and strategies to experiment with this new tech.
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Automation Resources

IoT is Changing Advertising: Here’s How to Get in the Game

Learn how IoT marketing can uncover new, unique data insights and opportunities to give your PPC campaigns a major boost in conversions and ROI.

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Let's Talk: Conversational Commerce

Conversational interfaces have evolved significantly over the years and will continue to do so into the future. Find out why here.

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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

Sometimes the tools you need to increase ROI and boost ad revenues are right at your fingertips. Learn 9 creative ways to leverage lead capacity.

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10 Terrifying Ad Fraud Attacks That Will Kill Your Campaigns

Are your campaigns suffering from ad fraud? Read on to learn the terrifying tactics fraudsters use to curse your advertising campaigns.

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How to Optimize Your PPC Ads for Google Voice Search

As Google Voice Search rises in popularity, it's becoming important for businesses to improve their pay-per-click performance and reach new consumers.

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The Right Time, at the Right Price: Applying Revenue Management Principles to PPC Advertising

Revenue management takes time, effort and patience but can boost value and elicit strong returns. Learn how to apply revenue management principles to PPC.

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Automating PPC with the New Google Ads

Are you looking for ways to automate Google ads to boost ROI and add value to your advertising efforts? We let you in on 5 ways you can automate Google Ads.

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Bid Optimization Opportunities You May Be Missing

They say that the game of chess takes an hour to learn and a lifetime to master. The same goes ...

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The Rise of Automated PPC Bidding

If you’re still doing manual bidding, you’re doing it all wrong. Automated PPC bidding removes the heavy lifting and guesswork from online advertising.

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