Automation Archives - Page 19 of 26 - Basis Technologies
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Aug 14 2023

How to Build the Right MarTech and AdTech Stack for Your Business

Basis experts share how to evaluate which advertising and marketing technologies will best complement your people.
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Automation Resources

The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

Are you garnering the most value from intent data? We let you in on how to harness the potential of intent data to capture new and unique customer insights.

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Why Your Amazon Ad Tactics Aren't Selling (and What to Do Instead)

Ready to reevaluate your Amazon ad tactics to stay relevant? Get insights into the biggest mistakes and get ad copy tips to boost ROI.

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IoT is Changing Advertising: Here’s How to Get in the Game

Learn how IoT marketing can uncover new, unique data insights and opportunities to give your PPC campaigns a major boost in conversions and ROI.

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Let's Talk: Conversational Commerce

Conversational interfaces have evolved significantly over the years and will continue to do so into the future. Find out why here.

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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

Sometimes the tools you need to increase ROI and boost ad revenues are right at your fingertips. Learn 9 creative ways to leverage lead capacity.

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10 Terrifying Ad Fraud Attacks That Will Kill Your Campaigns

Are your campaigns suffering from ad fraud? Read on to learn the terrifying tactics fraudsters use to curse your advertising campaigns.

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How to Optimize Your PPC Ads for Google Voice Search

As Google Voice Search rises in popularity, it's becoming important for businesses to improve their pay-per-click performance and reach new consumers.

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The Right Time, at the Right Price: Applying Revenue Management Principles to PPC Advertising

Revenue management takes time, effort and patience but can boost value and elicit strong returns. Learn how to apply revenue management principles to PPC.

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Automating PPC with the New Google Ads

Are you looking for ways to automate Google ads to boost ROI and add value to your advertising efforts? We let you in on 5 ways you can automate Google Ads.

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